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666 Park Avenue: New ABC Series; Cancel or Keep It?

666 park avenue cancel or keep?ABC gave 666 Park Avenue a lot of promotion leading into the fall season. Has it paid off? Is the new show a ratings success or is it in danger of being cancelled instead?

If you haven’t seen it, 666 Park Avenue follows a Midwest couple who’ve moved to New York City and end up managing The Drake, a prestigious residential hotel. They feel like they’re living their dream lives — until they realize that every dream comes with a price. The TV series features the talents of Terry O’Quinn, Vanessa Williams, Dave Annable, Rachael Taylor, Robert Buckley, Mercedes Masöhn, Helena Mattsson, Samantha Logan, and Erik Palladino.

The show debuted on September 30th, in ABC’s troubled Sundays at 10pm timeslot (see: Pan Am, GCB). The premiere’s ratings weren’t very impressive, attracting a mediocre 2.1 rating in the 18-49 demographic with 6.9 million total viewers. That was 30% lower than what Pan Am had registered last fall — and we all know what happened to that show.

Should 666 Park Avenue be cancelled?

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Unfortunately, Park Avenue’s numbers have gotten even worse since the debut. The coveted demographic dropped to a 1.7 rating in week two (down 19%) and a 1.5 rating in week three (down another 12%). The ratings perked up a bit in weeks four (a 1.7 rating) and five (a 1.6 rating) but are still terrible.

A couple weeks ago, ABC ordered two more scripts for Park Avenue, likely to give the network execs some extra time to continue watching the ratings and then determine the show’s fate. If they were hoping for growth, they were disappointed.

ABC initially ordered 13 episodes of Park Avenue. They could put some more into production but that seems unlikely given the ratings. We’re heading into the holiday season so the show will probably be pre-empted and that will likely hurt the numbers even more.

666 Park Avenue TV show supportFor whatever reason, this one just hasn’t resonated with a large audience. At this point, unless the ratings start getting better, it looks like 666 Park Avenue is doomed to be cancelled.

But, what do you think? Do you like the TV series? Do you think it should be cancelled or renewed for another season? Could anything be done to attract more viewers or is it already too late?

 

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{ 147 comments… read them below or add one }

Margot November 14, 2012 at 11:20 pm

I truly enjoy 666 Park Avenue. The storyline is excellent, the timing – wonderful and the acting fabulous. It is hard to believe that ABC would cancel 666 Park, simply because if its facebook following echoes the other demographics, it would fall in the middle of all ABC show ratings and not at the bottom. Give it a chance – give it a different night! Good Lord, people are trying to get to bed in preparation for the Monday workday. Not everyone owns a DVR.

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Summer November 14, 2012 at 7:38 pm

I love this show!! Please don’t cancel! Like someone else already mentioned, maybe a time slot change? I watch it on Hulu the day after an episode airs because I am already in bed when it comes on on Sunday night. PLEASE don’t cancel!

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Jean November 14, 2012 at 7:31 pm

Great program move it to another night please.

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Brian November 14, 2012 at 2:09 pm

This show is fantastic and actually makes you think and pay attention to details. There is no reason ABC should consider cancelling this show. I know tons of people that watch this show and love it. The only con I can think of that has to do with the ratings would be the time slot. Not a lot of people stay up that late on a Sunday night. How about a time slot change? I hope they don’t cancel this series only to make way for more crap reality tv.

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John November 13, 2012 at 5:17 pm

The show is very intresting, we have not seen a show like this for a long time. It pulls you in during every episode and has way too many comercials as all shows do…

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Mel November 13, 2012 at 12:47 pm

LOVE this show!! I misses the initial episodes, but caught up in the free on demand and am now obsessed. I’m telling everyone about it. Love the interwoven storyline and cues. It reminds me a bit if the devils advocate movie. Please keep this show on!! It’s the only show I like to watch! Have to think of a way to spread the word!!

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OLIVIA November 13, 2012 at 5:22 am

I’m not a scary movie fan…but I LOVE this series. it attracts me to TV every week. Please KEEP IT ON…

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Review Ron November 12, 2012 at 5:34 pm

It would be a shame if this show was cancelled. It is very entertaining and I come back every week to watch it. Better keep this on the air or else I’m going to be loosing respect for ABC’s choice of shows to air.

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Me November 12, 2012 at 4:44 pm

I am a mom who RARELY has time for TV – I LOVE This show. It is so much better than all that other crap on TV. Give it more time to catch a following!

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Frank November 12, 2012 at 3:36 pm

Going into this show I thought “Alright, it has Terry O’quinn in it… I’ll watch it”
I did NOT expect it to be so freaking awesome… My vote is KEEP IT!

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Regi November 12, 2012 at 1:45 pm

Please keep the show I LOVE IT!!! Im 43 and I think its great PLEASE!!!

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Sandra November 12, 2012 at 1:31 pm

I love love love this show. I was so disappointed when Desperate Housewives went off the air, but this program is awesome!

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Terri Cuningham November 12, 2012 at 6:28 am

Please keep this show on!! I sm 52 not in your demographic and LOVE this show. Give it a chance in another time slot. I dvr the show mostly because i can’t stay awake that long! LOL. THe story line is awesome and cast is great. I will be so disappointed if after watching this story develop, will just be left hanging.

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Anonymous November 12, 2012 at 2:25 am

Its a good show, I look forward to it every week. Unfortunately, this show is in the same time slot as other great shows on TV. I think that this show should be given a chance to remain in a much better time slot.

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Alex November 12, 2012 at 2:21 am

Please don’t cancel!!! I love this show even though the time slot is late. I’m a college student and need to wake up early Monday mornings but that doesn’t stop me from watching! Please keep the show!

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