ABC gave 666 Park Avenue a lot of promotion leading into the fall season. Has it paid off? Is the new show a ratings success or is it in danger of being cancelled instead?
If you haven’t seen it, 666 Park Avenue follows a Midwest couple who’ve moved to New York City and end up managing The Drake, a prestigious residential hotel. They feel like they’re living their dream lives — until they realize that every dream comes with a price. The TV series features the talents of Terry O’Quinn, Vanessa Williams, Dave Annable, Rachael Taylor, Robert Buckley, Mercedes Masöhn, Helena Mattsson, Samantha Logan, and Erik Palladino.
The show debuted on September 30th, in ABC’s troubled Sundays at 10pm timeslot (see: Pan Am, GCB). The premiere’s ratings weren’t very impressive, attracting a mediocre 2.1 rating in the 18-49 demographic with 6.9 million total viewers. That was 30% lower than what Pan Am had registered last fall — and we all know what happened to that show.
Unfortunately, Park Avenue’s numbers have gotten even worse since the debut. The coveted demographic dropped to a 1.7 rating in week two (down 19%) and a 1.5 rating in week three (down another 12%). The ratings perked up a bit in weeks four (a 1.7 rating) and five (a 1.6 rating) but are still terrible.
A couple weeks ago, ABC ordered two more scripts for Park Avenue, likely to give the network execs some extra time to continue watching the ratings and then determine the show’s fate. If they were hoping for growth, they were disappointed.
ABC initially ordered 13 episodes of Park Avenue. They could put some more into production but that seems unlikely given the ratings. We’re heading into the holiday season so the show will probably be pre-empted and that will likely hurt the numbers even more.
But, what do you think? Do you like the TV series? Do you think it should be cancelled or renewed for another season? Could anything be done to attract more viewers or is it already too late?