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ABC Family Ratings Highlights for Quarter Two of 2012

Pretty Little Liars  ABC Family ratingsIt’s the end of the second quarter of 2012 and ABC Family has lots of ratings news to crow about. They’ve issued a special press release that discusses the positive numbers for several of their TV series, particularly Baby Daddy, Bunheads, Melissa & Joey, and Pretty Little Liars.

If you’re interested in finding out how well your favorite shows are doing, be sure to check out our ABC Family info page. It features season-to-date ratings averages, episode counts, cancellation/renewal status, return dates, and more.

We also now offer show-specific ratings pages for current ABC Family shows: Baby Daddy, Bunheads, Jane by Design, The Lying Game, Melissa & Joey, Pretty Little Liars, The Secret Life of the American Teenager, and Switched at Birth.

Here’s the ABC Family press release:

Primetime Ratings for 2Q 2012 – Final National Ratings

2Q 2012 is ABC Family’s Most-Watched 2Q on Record in Women 18-34; Ranks as Cable’s #2 Network in Females 12-34 and #3 in Women 18-34; Posts 9th Consecutive Quarter of Year to Year Gains in Women 18-34

“Pretty Little Liars” Ranks as Cable TV’s #1 Series in Viewers 12-34 and Females 12-34 and Basic Cable’s #1 Scripted Series in Women 18-34

“Bunheads” Bucks the Trend, Surging by Double-Digit Percentages in Week 2; “Baby Daddy” Premieres as the Network’s #2 Comedy Launch of All Time; “Melissa & Joey” Hits Series/Season Highs in Target Demographics

“Beauty and the Beast” is the #1 Cable Movie in Adults 18-34 and Women 18-34; “The Blind Side” is the #1 Cable Movie in Women 18-49;

2Q 2012 Prime Highlights:

Driven by established original hits, most notably “Pretty Little Liars” and “The Secret Life of the American Teenager,” and newcomers, “Bunheads” and “Baby Daddy,” ABC Family recorded its most-watched 2Q in the network’s history in Women 18-34 (248,000), posting an impressive 9th consecutive quarter of year over year increases in the target demo, and delivered its 2nd-most-watched 2Q ever in Adults 18-34 (340,000), Women 18-49 (387,000), Viewers 12-34 (518,000) and Females 12-34 (388,000).

ABC Family ranked as cable TV’s #2 network in Females 12-34 and the #3 cable TV network in Women 18-34, matching the network’s 2nd best competitive showing on record in demos.

2Q 2012 Programming Highlights:

· “Pretty Little Liars” stood as 2Q12’s #1 cable TV series in Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.8 million/4.0 rating) and the #1 scripted basic cable TV series in Women 18-34 (938,000/2.8 rating).

· Newcomer “Bunheads” bucked the trend in its 2nd outing, surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% – 792,000 vs. 735,000) and Women 18-49 (+5% – 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· Also newcomer, “Baby Daddy” (6/20/12) launched as the network’s #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000). Moreover, “Baby Daddy” ranked as Wednesday’s #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind “Melissa & Joey.”

· Leading into the launch of “Baby Daddy,” an all-new “Melissa & Joey” (6/20/12) delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday’s #1 cable telecast in Women 18-34.

· Theatrical “The Blind Side” (4/15/12) stood as cable TV’s #1 movie in Women 18-49 (904,000/1.4 rating), while animated feature, “Beauty & the Beast” (4/14/12) ranked as the #1 cable movie in Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 – 6/24/12; 2Q 2011: 3/28/11-6/26/11. Streaks include ties on rating. Series rank based on trackage data.]

What do you think? How are your favorite ABC Family shows doing?

 

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