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ABC TV Show Ratings for Monday, October 22, 2012

The alphabet network offers their take of last night’s ratings for Dancing with the Stars and their coverage of the last Presidential debate of the year.

ABC’s “Dancing with the Stars” Builds to Stand is Monday’s Most-Watched TV Series for the 3rd Week Running

Info on ABC’s Dancing with the Stars, ahead of the regular press release.

Surging from 8-9pm, a 1-hour edition of ABC’s Dancing with the Stars: All-Stars stood as Monday’s most-watched TV series for the 3rd straight week and topped NBC’s The Voice in head-to-head competition in the time period by over 1 million viewers.

· Building week to week in viewers and young adults, DWTS marked its best performance in the time period since its season premiere Monday – since 9/24/12

Please Note: In Detroit, ABC’s programming was pre-empted for coverage of the Monday Night Football game between the Lions and the Bears.

Quick Take for Monday, October 22, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC’s “DWTS: All-Stars” Stands as Monday’s Most-Watched Series, Topping NBC’s “The Voice” by Over 1.0 Million Viewers

“DWTS” Delivers its Strongest Numbers from 8-9pm Since Season Premiere Monday

“Dancing with the Stars: All-Stars” (8:00-9:00 p.m.)

Surging from 8:00-9:00 p.m., a one-hour edition of ABC’s “Dancing with the Stars: All-Stars” stood as Monday’s most-watched TV series for the 3rd straight week and topped NBC’s “The Voice” in head-to-head competition in the time period by over 1.0 million viewers (13.2 million vs. 12.0 million).

· Building week to week in viewers and young adults, “DWTS” marked its best performance in the time period since its season premiere Monday – since 9/24/12.

· “DWTS” saw its audience grow by 1.4 million Total Viewers (12.5 million to 13.9 million) and by 18% in Adults 18-49 (2.2/6 to 2.6/7) from its first half-hour to its second half-hour.

Please Note: In Detroit, ABC’s programming was pre-empted for coverage of the Monday Night Football game between the Lions and the Bears.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/22/12.

 

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