“Last Resort” Continues to Deliver Strong Year-to-Year Growth for ABC
Early info on ABC’s Last Resort, ahead of the regular press release. Please Note: From 9-11pm, ABC’s Grey’s Anatomy and Scandal were pre-empted for the Vice Presidential Debate.
In the 8 o’clock hour opposite Fox’s The X Factor and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort once again beat out NBC’s established comedies by wide margins, outdelivering the combo of 30 Rock and Up All Night by 3.3 million viewers and by 23% in Adults 18-49.
· The biggest percentage gainer via DVR playback for any 8pm show, last week’s broadcast of Last Resort saw its Adult 18-49 number jump 42% (up from a 36% increase for its debut telecast) to a 2.7 rating, from the Live + Same Day to the Live + 3 Day numbers. The new drama also surged by an additional 1.9 million viewers in its first 3 days of playback, rising to 9.9 million viewers.
· The new ABC drama continued to generate double-digit time period improvement year to year (up for its 3rd straight telecast), growing its hour by 17% in Total Viewers and by 23% in Adults 18-49 over the same night last year with original drama programming. In addition despite going up against MLB playoff baseball, Last Resort delivered huge year-to-year increases across all key Men demos: M18-34 +120%, M18-49 +100% and M25-54 +82%.