The American Family Insurance company has launched a new campaign that’s of particular interest to those of us who enjoy classic TV sitcoms. The company is paying homage to three beloved shows by recreating iconic settings from The Brady Bunch, The Munsters, and Green Acres.
You don’t see the actual characters but the locations are unmistakable. In each spot, an AFI agent explains how he or she has helped craft an insurance policy that’s tailor-made for each of the unique television families.
Toni Gnewuch, American Family’s advertising and brand management director, says, “These new commercials accomplish several objectives. In addition to striking a chord with people who grew up watching these iconic TV sitcoms, the commercials drive home the idea that American Family Insurance understands our customers and their needs.” In addition to the TV spots, the campaign also includes radio, print, online, and out-of-home.
American Family Insurance is the nation’s third-largest mutual property/casualty insurance company and serves 18 states across the United States. If the commercials aren’t being aired in your area, you can see them below. Stay tuned! 
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{ 2 comments… read them below or add one }
These are the most insipid commercials. I even wrote them a letter expressing my disdain for them. First of all, these shows are from the 60s/70s. That?s not even retro. I?m 46-years-old and I can tell you I watched these shows with zeal when they were on and still, occasionally, get into them. What about the Golden Girls (older American audience), Urkel (diversity!)? Those shows are at least from the next generation. No, I have to stand by it. They?re stupid.
The fact that an ACTUAL insurance company is insuring Herman & Lilly, Mike & Carol, is beyond stupid. And the spots themselves are so utterly annoying. To me it?s like fingernails on a chalkboard.
Let?s hope these are soon retired (and not in the Cher way).
Thank you, Trevor!