The American Family Insurance company has launched a new campaign that’s of particular interest to those of us who enjoy classic TV sitcoms. The company is paying homage to three beloved shows by recreating iconic settings from The Brady Bunch, The Munsters, and Green Acres.
You don’t see the actual characters but the locations are unmistakable. In each spot, an AFI agent explains how he or she has helped craft an insurance policy that’s tailor-made for each of the unique television families.
Toni Gnewuch, American Family’s advertising and brand management director, says, “These new commercials accomplish several objectives. In addition to striking a chord with people who grew up watching these iconic TV sitcoms, the commercials drive home the idea that American Family Insurance understands our customers and their needs.” In addition to the TV spots, the campaign also includes radio, print, online, and out-of-home.
American Family Insurance is the nation’s third-largest mutual property/casualty insurance company and serves 18 states across the United States. If the commercials aren’t being aired in your area, you can see them below. Stay tuned!