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As the World Turns: CBS Cancels Long-running Soap

As the World TurnsAnother venerable soap opera has fallen. CBS has announced that they’re cancelling As the World Turns after 54 years on the air.

In the wake of the cancellation of Guiding Light earlier this year, the soap’s cancellation doesn’t come as a big surprise. Like Guiding Light, World has been struggling in the ratings for some time. Both shows were produced by Proctor & Gamble (via TeleNext Media) and, for the first time in more than 75 years, the company will be out of the soap opera business.

World’s viewership is about half of that of The Young & the Restless. Ultimately the success of Light’s replacement, the new Let’s Make a Deal, is what may have sealed the soap’s fate. Deal is attracting more viewers, provides a better lead-in for The Price Is Right, and is much cheaper. There’s no word yet on what will replace World but it will likely be another game show.

Should World be cancelled?

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Eileen Fulton, who’s played Lisa Grimaldi on the soap for 50 years, said, “It’s a hell of a Christmas present… I’m just very sad. I’m sad for all of the people who work out there in Brooklyn (where the show’s filmed). We’re a family. I hate to be split up. It’s like a divorce.”

World executive producer, Chris Goutman, said, “Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades… We are disappointed and saddened by the news that the show is not being renewed. It will certainly be a loss for all of us, and for the show’s loyal audience.”

TV show supportBrian Cahill, the senior vice president and managing director of TeleNext, says that the company is actively seeking a new home for the show. The same was said when Light was cancelled but another outlet wasn’t found and it ended in September. NBC was able to keep Passions alive for an extra season by making a deal with DirecTV.

Production will continue on World with the final episode set for September 2010. That will give the writers plenty of time to wrap up storylines should the sun be finally setting on the characters of Oakdale, Illinois.

What do you think? Why do you think World has been cancelled? Do you think that it will find a new home?

 

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{ 87 comments… read them below or add one }

nicky January 10, 2010 at 6:19 pm

NOOOOOOO not another game show. ATWT must be more of a draw than any lame game show. can’t believe they are cancelling another one. GL was enough. this company needs to listen to the fans. SAVE ATWT!

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Teresa December 27, 2009 at 7:25 pm

please save ATWT! it is my favorite show. My family and home. I love it! ATWT KEEP TURNING PLEASE!

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Donna Box December 25, 2009 at 8:55 pm

We have to do what we can to save ATWT, they are killing soap operas off one by one and life will never be the same if we let this happen!

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She Rocks December 20, 2009 at 4:02 pm

I am a die hard ABC soap fan, I don’t know what I would do if All My Children, ONe life to Live or General Hospital was cancelled. I understand where you all are coming from. Please do what you can to save these soaps. They give us something interesting to look forward to on TV. This is woman soaps equivalent to Sunday football!

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patricia December 17, 2009 at 9:06 am

plzzzzzz don’t stop ATWT
I really love this show
it’s the only soap I watch
so plzzzzzzz do what ever it takes to let it stay on tv
greetz from holland

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lisa losey December 15, 2009 at 10:19 am

THERE HAS TO BE SOME WAY TO SAVE AS THE WORLD TURNS…. I HAVE BEEN WATCHING SINCE I WAS A SMALL GIRL WITH MY MOTHER AND GRANDMOTHER. I LOVE THE CARACTERS AND THESTORY LINES….THERE HAS TO BE SOMETHING WE CAN DO. THERE HAS TO BE ANOTHER ANSWER OTHER THAN CANCELING THE SHOW…….

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mariska groen December 14, 2009 at 7:58 am

please dont stop!!!!!!!!!!!!!!!!!

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alie de sterke December 14, 2009 at 7:45 am

aub niet stoppen
ik kijk al bijna 30 jaar
en vind het een fijne serie
alie

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joan December 12, 2009 at 9:27 am

Please do whatever it takes to save this show. I’d love for Guiding Light to return, too. Surely one of the lesser channels would be happy to have these shows.

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dorothy hunter December 12, 2009 at 3:12 am

it will be like the death of an old and treasured friend

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Gloria December 12, 2009 at 2:17 am

Pleas I Like This Soap!

Im Crying

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C Running December 11, 2009 at 6:14 pm

Do the people @ CBS have a clue what their viewers like anymore? It would seem every time they have a decent show on the air they cancel it or replace it with yet another CSI, game show or reality show. If I really wanted to watch a game show there is always the Game show network or the Discovery channel for real survival shows. As far as B&B goes how many guys can Brooke sleep with? She has already had them all and some of them twice or more. I lost intrest in the Y&R years ago for the same reason NO MORALS, and when I do tune in, its the same C**P!! It would seem that some of the real life stories such as Alcolhism and same sex relationships were pioneered by As the World Turns and Guiding Light, and the other soaps follow suit. If As the World Turns is losing viewership, maybe its time to look at the writers or the lose of fan favorites due to money. I wonder if those viewers that give Y&R or B&B their rating are old enough to purchase the advertised goods that support the shows. CBS do yourself and the viewers of your network a favor and find a way to keep this beloved show on the air!!
PS This posting or something close to it may already be posted but lost connection during the time I was submitting my comment..

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D December 11, 2009 at 2:35 pm

Please reconsider your decision to cancel another long time running CBS soap, “ATWT.
First it was “GL” and now “ATWT.” Fans of GL still have not recovered from GL cancellation. Now, the network wants to pull the plug on ATWT!
I see a pattern developing here. One that does not say much for the loyalalty the fans have given to both osf the aforementioned soaps. All the GL fans petitions unfortunately did not save the show’s demise. : (
Please this time let it be different. Save ATWL from being another defunct soap.

Pleaaaase CBS find it in your heart to “Save the Show” from cancellation!

We do not need another talk show or game show in its place.

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Patsy Peele December 11, 2009 at 5:19 am

I was shocked to find that ATWT was going to be cancelled. What is going on with the people that make these decisions. I have watched since I was a young child. I am 57 yrs. old and have watched and kept up with the show when I wasn’t able to watch when working. I purchased a radio with tv sound way back and the other women in my office and I listened in. One thing I have looked forward to for retirement is being able to watch my soaps. Guiding Light is gone now and it looks like ATWT is going too. Please everyone – write in and do whatever it takes to stop the cancellation. I refuse to watch another game show replacement. Haven’t watched Deal or No Deal yet and don’t intend to. If CBS cancels ATWT I will tune in to ABC. I keep up with those soaps on Soap Net. Please listen to the fans and DON”T CANCEL! I have always wondered if the networks can tell who is taping by tivo or other electronics. I am sure a lot of people tape the soaps and watch later. I know most of the women I worked with do that. My mom watched and I watched with her. I remember when Tom was born my mom started crying. I looked at her and asked what was wrong – she said “He looks just like Bob! I loved the Hughes family and have kept up with them all since childhood. Please don’t let us down – leave our soaps on!

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BEVERLY COULTER December 10, 2009 at 8:11 pm

PLEASE LEAVE AS THE WORLD TURNS ON PRETTY PLEASE IF IT LEAVES WHAT ARE WE JUST GOING TO HAVE DUM TALK SHOWS. WHEN I WATCH MY SOAPS THEY ARE MY RELAX TIME . PLEASE DON’T TAKE IT A WAY

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