Last night, NBC unveiled their newest drama, Awake, on television. The network had made the episode available for viewing online two weeks earlier in an effort to get people talking about the show. Did that strategy hurt the ratings? It certainly doesn’t seem to have helped.
Per the fast affiliate ratings, Awake debuted to a disappointing 1.9 rating in the 18-49 demographic and 6.2 million total viewers. The show didn’t even have that much competition in the 10pm timeslot. It was in first place but thanks only to running opposite a repeat of The Mentalist and Jimmy Kimmel Live.
Will the numbers improve for the second episode because everyone who watched online will tune in? Seems very doubtful.
But, what do you think? Did you watch Awake last night or watch it online? Will you be tuning in to see the next episode? Do you think it will be quickly cancelled?
Image courtesy NBC.