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Betty White’s Off Their Rockers: Premiere Ratings

Betty White's Off Their Rockers ratingsIn a time when TV networks are obsessed with young viewer ratings, who would have thought that NBC would order a show starring 90-year-old Betty White and other senior citizens? I guess they’re hoping that Betty White’s Off Their Rockers will attract audiences of all ages.

Per the fast affiliate ratings, the debut of Betty White’s Off Their Rockers did very well for NBC. It attracted a 2.6 rating in the 18-49 demographic and 12.23 million total viewers.

Compared with last week’s edition of Fear Factor, the network was up by 13% in the demo and a whopping 121% in total viewers. Looking at the numbers from one year earlier, NBC was up by 44% in the demo and 97% in viewership. Cancelled drama The Cape drew just a 1.8 in the demo and 6.22 million.

The premiere of Off Their Rockers was surely helped by having the 90-minute Betty White’s 90th Birthday: A Tribute to America’s Golden Girl special as a lead-in. It registered a 2.7 demo rating and 13.86 million viewers. Any way you cut it, Off Their Rockers got a positive start and stands as NBC’s second-highest rated non-scripted show and also their second-highest rated half hour series of the season.

Betty White’s Off Their Rockers isn’t currently on the schedule and NBC has 11 episodes left. Given these numbers, it seems likely that they may be looking for a place for it.

What do you think? Did you watch Betty White’s new show? Would you watch it again?

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{ 43 comments… read them below or add one }

J&L January 22, 2012 at 12:06 am

OMG!!! Betty White’s Off Their Rocker was sooo funny! I just had to call family and friends so they could watch it and get a good laugh! We all agree that NBC has to put it on the schedule ASAP!
We will be waiting anxiously for NBC to find a spot for this refreshing hilarious program.


Lucy Santos January 21, 2012 at 11:07 pm

too cute loved it!! We need more laughter involving all age groups!!-so many young people are never around older people and when they are around them they seem to find it interesting and kind of weird!!..that’s what my 7 year old granddaughter said!!


PMS605 January 19, 2012 at 7:09 am

It was the funniest show I’ve seen in a long time! Waiting patiently for the next episode.


Debora January 18, 2012 at 7:38 pm

I LOVE BETTY WHITE!!! Please keep this show on air, it is absolutely hilarious!!!


CroShayLady January 18, 2012 at 10:07 am

My husband & I LOVED Betty White’s Off Their Rockers. The people who were pranked were very good natured. We think it’s better than Candid Camera! Hope NBC finds a
place for this soon!!


Hodges January 18, 2012 at 9:39 am

I wish it was an hour.


Richard January 18, 2012 at 9:30 am

More fun than I expected. Some very talented old folks got big laughs by playing clever tricks on young folks with surprising results.


dd January 18, 2012 at 9:23 am

About time we may be able to watch some good comedy! Call me if you need more casting. I need to supplement my SS.


heather January 18, 2012 at 8:49 am

OMG!! SOOOO funny!!! I laughed through the entire episode! Can’t wait until NBC actually has it on the schedule!! Looking forward to more!!


Monika January 17, 2012 at 11:52 pm

I loved it. It was so good to see some good comedy for a change. I hope they continue with this show.


jennie January 17, 2012 at 9:49 pm

I loved it and laughed through the whole thing. I’d watch it gladly.


blondie January 17, 2012 at 9:30 pm

Loved this reality show!!!! Gave me some great ideas , getting old just may be a blast!!


Joe Ingerol January 17, 2012 at 9:22 pm

immensely enoyed the show! Funny to see the elderly pranking the younger folks!


LESLIE January 17, 2012 at 9:14 pm

This was soooooo funny!!!!!!! I can’t wait to see the rest of the shows!!!!! I wish NBC would put it on the schedule soon!!!!!!!


D Edwards January 17, 2012 at 8:23 pm

I loved the show and cannot wait to see future episodes


L September 4, 2012 at 10:47 am

Betty so funny I LOVE LOVE LOVE . Off thier rockers. please put it on reagler


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