CBS Moves The Defenders and Blue Bloods; Help or Hurt?

CBS is planning to switch a couple of their freshman dramas around for midseason. Blue Bloods, which currently airs on Friday nights at 10pm, will move to Wednesdays at 10pm beginning January 19th. The Defenders will shift from Wednesdays at 10pm to Fridays at 8pm beginning February 4th (filling cancelled Medium’s timeslot).

On Friday nights, Blue Bloods has been averaging a 1.8 rating in the 18-49 demographic and 11.22 million viewers. While that’s a lot of total viewers, the demo numbers are about what Numb3rs was averaging last season, before CBS cancelled it. The move to Wednesday nights will likely show the network whether or not the series is capable of doing better in the demo department. It’ll have four weeks in the timeslot before heading back to Fridays at 10pm on February 11th. Spin-off Criminal Minds: Suspect Behavior takes over the Wednesday night slot on February 16th.

Things haven’t been looking too good for The Defenders and the move to Friday nights isn’t exactly a vote of confidence. You may recall that CBS ordered just five additional episodes in October, bringing the first season total to just 18 installments.

Defenders has averaged a 2.2 in the 18-49 demo and 10.02 million total viewers. It premiered at a 2.9 rating and has fallen as low as a 1.8 in the demo. Of CBS’ 18 scripted series, it currently ranks 15th, not far above Blue Bloods which has already been airing on little-watched Fridays.

What do you think? Will this move help or hurt these shows’ chances for season two? What do you think the end result will be?

More about: Blue Bloods, Blue Bloods: canceled or renewed?, Blue Bloods: ratings, Criminal Minds: Suspect Behavior, The Defenders (2010), The Defenders (2010): canceled or renewed?, The Defenders (2010): ratings

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