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CBS TV Show Ratings for 2010-11 Season [as of 3/3/11]

Blue Bloods ratingsWhich CBS TV shows will be cancelled or renewed for the 2011-12 season? In large part this depends on a series’ ratings, particularly the 18-49 demographic. The lower the ratings, the more likely it is that a show will be cancelled.

Before we get to the season-to-date averages, here are the winners and losers from February 25th through March 3rd — based on the coveted 18-49 demographic, as measured against the last original episode.

Week-to-Week Gains: Blue Bloods 1.7/6 (13.3%), Mike & Molly 3.4/9 (+6.2%), The Good Wife 2.2/6 (+10.0%), Survivor: Redemption Island 3.3/10 (+6.5%), Criminal Minds 3.6/10 (+12.5%), and Criminal Minds Suspect Behavior 2.6/8 (+8.3%).

No Change: CSI: NY 1.8/6 and 48 Hours Mystery 1.2/4.

Week-to-Week Losses: The Defenders 1.2/4 (-7.7%), 60 Minutes 1.2/3 (-14.3%), The Amazing Race 2.1/5 (-16.0%), CSI: Miami 2.0/5 (-9.1%), How I Met Your Mother 3.4/10 (-2.9%), Mad Love 2.7/7 (-3.6%), NCIS 3.8/11 (-13.6%), NCIS: Los Angeles 3.2/9 (-17.9%), and Rules of Engagement 2.4/7 (-14.3%).

You can see a complete list of the current status of this season’s shows by checking the CBS cancelled/renewed post.

Below is a list of the regular CBS TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes that have aired this season (no repeats). The data is sorted by the 18-49 demographic averages, the group that advertisers will pay the most to reach and, therefore, how the network measures success. The “compared to” column reflects whether the demo average has gone up, down, or stayed the same since last week.

           
Demo rank Scripted TV Shows Average viewership
(in millions)
Average 18-49
demo rating
Compared to
last week
 
1 Two and a Half Men (renewed) 14.22 4.5 ---  
2 The Big Bang Theory (renewed) 13.10 4.2 ---  
3 NCIS (renewed) 20.07 4.1 ---  
4 Mike & Molly 11.71 3.6 ---  
4 How I Met Your Mother (renewed) 9.13 3.6 ---  
6 NCIS: Los Angeles 16.61 3.5 ---  
6 Criminal Minds 13.72 3.5 ---  
8 CSI 13.71 3.1 ---  
9 The Mentalist 14.67 3.0 ---  
9 Hawaii Five-0 11.19 3.0 ---  
9 $#*! My Dad Says 10.42 3.0 ---  
9 Rules of Engagement 8.64 3.0 down  
13 Criminal Minds: Suspect Behavior 11.08 2.8 ---  
13 Mad Love 8.21 2.8 down  
15 CSI: Miami 10.47 2.4 down  
16 The Good Wife 11.91 2.3 ---  
17 The Defenders 9.42 1.9 down  
18 Blue Bloods 11.41 1.8 ---  
18 CSI: NY 10.05 1.8 ---  
20 Medium (cancelled) 6.56 1.3 ---  
           
Demo rank News or Reality TV Shows Average viewership
(in millions)
Average 18-49
demo rating
Compared to
last week
 
1 Survivor: Nicaragua 12.17 3.7 ---  
2 The Amazing Race (fall) 10.93 3.3 ---  
3 Survivor: Redemption Island 11.13 3.2 ---  
4 Undercover Boss 11.52 3.1 ---  
5 60 Minutes 13.65 2.6 ---  
6 The Amazing Race (spring) 8.41 2.3 down  
7 Live to Dance 6.23 1.4 ---  
8 48 Hours Mystery 6.04 1.3 ---  
           

The closer a show is to the bottom of the list, the closer it is to being cancelled (if it hasn’t been cancelled already like Medium). If it’s closer to the top of the list, it’s more likely to be renewed. Shows that are in the middle (“on the bubble”) can be a little tougher to call. Their future typically comes down to other factors like overall costs, contracts, who produces the show, and what new shows are on the horizon.

The list has been separated into two sections. Of the two, scripted programming is the most expensive to produce. News and reality TV shows are less expensive to make but the networks can’t program just news/reality (though they might like to since they are less of a financial risk).

It should be noted that Friday and Saturday nights are the least watched evenings of television so ratings for shows on those nights are lower. The networks understand this and take it into account. However, regardless of when a show is aired, its production costs remain the same. Ultimately, it must still be profitable enough for the network to keep ordering more episodes.

Raw data: © The Nielsen Company via Media Week.

What do you think? Any rankings that surprise you? Which shows do you think won’t survive to see a new season?

 

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{ 6 comments… read them below or add one }

Elaine Manion July 17, 2011 at 7:30 pm

I was so sorry to hear of the possible cancellation of “The Event”. I hope CBS will reconsider and give it another chance. The program was one of the highlights of my weekly viewing. I admit it was confusing at times in the beginning, but once it got through setting up the story line it was a fasinating show. The finale set the stage for alot of interesting concepts. I had to DVR the show because of conflicts, but that just added to my enjoyment, as I could rewatch it at my leisure. Please give it another shot. I, and several of my friends, will be very greatful. Great show! Great Cast!

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broadwayfan March 28, 2011 at 8:26 am

We better not lose CSI:NY. There’s only one reason BLUE BLOODS could have good ratings…a great lead-in. CBS decided to move NY from that perfect Wed. night slot, for THE DEFENDERS…then promptly moved it, also. Now, there’s something else to lead in Fri. nights. CSI:NY shouldn’t pay the price for bad choices for 8 PM time slot .
That new CRIMINAL MINDS is totally unnecessary! Put CSI:NY back where it belongs. Or, better yet…get rid of the CSI original. It’s gotten boring and dull. CSI:NY and THE MENTALIST…what a powerhouse 2 hour block of drama that would be!!
Gary Sinise and company are brilliant, the scripts are wonderful, and not renewing such a program would be a big mistake. Nothing close to equal could ever take its place!!

Gary Sinise is a true treasure. An exceptional, talented actor like him doesn’t usually even do television. But, he’s passionate about the program, and its quality. Mac Taylor IS Gary. Don’t make a terrible mistake and fail to renew such a great, great program.
Gary is an amazing man in so many ways. CBS is blesssed to have him.

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Sandie Spataro March 7, 2011 at 7:04 pm

I will watch Blue Bloods which ever night you put it on but please don’t keep switching it–it is driving me crazy as I look forward to seeing it. My sister also watches it and we call during commercials to discuss the outcome and/or different characters!

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Patty June 19, 2011 at 12:52 pm

I am so hoping Blue Bloods is NOT canceled. It is one of the best shows, and I watch it without missing an episode. The unity of family as the law technique is appealing. It is one of my top 3 shows…

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rconair March 5, 2011 at 2:48 pm

Much like its cousin the movie industry, the U.S. TV industry is more and more prone to consider international syndication and DVD sales in its decisions. If you don’t start to watch those numbers (such as “No. of countries show x is sold to” or “DVD sales of last season CSI:NY in Japan and Germany”), your predictions will be more and more off….

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admin March 5, 2011 at 9:45 pm

@rconair: That sort of thing may impact the deal between a studio and network but, unless the network benefits from the sales, why would they care? They care about what’s making them money and that’s advertising on the network.

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