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CBS TV Show Ratings for 2010-11 Season [as of 3/24/11]

Mad Love ratingsWhich CBS TV shows will be cancelled or renewed for the 2011-12 season? In large part this depends on a series’ ratings, particularly the 18-49 demographic. The lower the ratings, the more likely it is that a show will be cancelled.

Before we get to the season-to-date averages, here are the winners and losers from March 18th through March 24th — based on the coveted 18-49 demographic, as measured against the last original episode.

Week-to-Week Gains: 60 Minutes 2.0/6 (+17.6%), The Amazing Race 2.8/8 (+3.7%), Mad Love 2.4/7 (+14.3%), and Hawaii Five-0 2.9/8 (+3.6%).

No Change: NCIS 3.8/12 and NCIS: Los Angeles 3.2/9.

Week-to-Week Losses: Undercover Boss 2.8/7 (-6.7%), CSI: Miami 2.6/8 (-3.7%), How I Met Your Mother 3.0/9 (-11.8%), Mike & Molly 3.0/8 (-11.8%), The Good Wife 2.1/6 (-4.5%), Survivor: Redemption Island 3.1/9 (-3.1%), and Criminal Minds: Suspect Behavior 2.2/6 (-12.0%).

You can see a complete list of the current status of this season’s shows by checking the CBS cancelled/renewed post.

Below is a list of the regular CBS TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes that have aired this season (no repeats). The data is sorted by the 18-49 demographic averages, the group that advertisers will pay the most to reach and, therefore, how the network measures success. The “compared to” column reflects whether the demo average has gone up, down, or stayed the same since last week.

           
Demo rank Scripted TV Shows Average viewership
(in millions)
Average 18-49
demo rating
Compared to
last week
 
1 Two and a Half Men (renewed) 14.22 4.5 ---  
2 The Big Bang Theory (renewed) 13.04 4.2 ---  
3 NCIS (renewed) 20.04 4.1 ---  
4 Mike & Molly 11.61 3.6 ---  
4 How I Met Your Mother (renewed) 9.07 3.6 ---  
6 NCIS: Los Angeles 16.61 3.5 ---  
6 Criminal Minds 13.72 3.5 ---  
8 CSI 13.69 3.1 ---  
9 The Mentalist 14.65 3.0 ---  
9 Hawaii Five-0 11.13 3.0 ---  
9 $#*! My Dad Says 10.42 3.0 ---  
9 Rules of Engagement 8.68 3.0 ---  
13 Mad Love 7.48 2.6 ---  
14 CSI: Miami 10.60 2.5 ---  
14 Criminal Minds: Suspect Behavior 10.25 2.5 down  
16 The Good Wife 11.89 2.3 ---  
17 The Defenders 9.32 1.9 ---  
18 Blue Bloods 11.42 1.8 ---  
18 CSI: NY 10.08 1.8 ---  
20 Medium (cancelled) 6.56 1.3 ---  
           
Demo rank News or Reality TV Shows Average viewership
(in millions)
Average 18-49
demo rating
Compared to
last week
 
1 Survivor: Nicaragua 12.17 3.7 ---  
2 The Amazing Race (fall) 10.93 3.3 ---  
3 Survivor: Redemption Island 11.02 3.2 ---  
4 Undercover Boss 11.52 3.1 ---  
5 The Amazing Race (spring) 9.24 2.6 up  
6 60 Minutes 13.43 2.5 ---  
7 Live to Dance 6.23 1.4 ---  
8 48 Hours Mystery 5.86 1.2 ---  
           

The closer a show is to the bottom of the list, the closer it is to being cancelled (if it hasn’t been cancelled already like Medium). If it’s closer to the top of the list, it’s more likely to be renewed. Shows that are in the middle (“on the bubble”) can be a little tougher to call. Their future typically comes down to other factors like overall costs, contracts, who produces the show, and what new shows are on the horizon.

The list has been separated into two sections. Of the two, scripted programming is the most expensive to produce. News and reality TV shows are less expensive to make but the networks can’t program just news/reality (though they might like to since they are less of a financial risk).

It should be noted that Friday and Saturday nights are the least watched evenings of television so ratings for shows on those nights are lower. The networks understand this and take it into account. However, regardless of when a show is aired, its production costs remain the same. Ultimately, it must still be profitable enough for the network to keep ordering more episodes.

Raw data: © The Nielsen Company via Media Week.

What do you think? Any rankings that surprise you? Which shows do you think won’t survive to see a new season?

 

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{ 1 comment… read it below or add one }

OldFan March 26, 2011 at 6:28 pm

If they would stop moving shows all over the place they might actually do well. I Love BLUE BLOODS, NCIS (both), GOOD WIFE, HAWAII 50, CSI (all), The Mentalist, even Criminal Minds..I watch these every week and DVR all…

Get rid of the stupid NON-“reality” shows which are fixed before they even get on the air. they are false garbage..survivor is disgusting waste of time.. if more of these that get put on tv the more I will look for shows.
The way you are rating show can not be accurate because when I talk to people they are watching what you keep flipping to different days and times with no notice … then you wonder why you lose viewers …. stop being stupid CBS

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