CW 2011-12 Ratings Report Card

CW ratingsThere’s lots of data that the networks look at when deciding whether to renew or cancel a TV series — particulalry in the case of The CW — but the ratings are a major ingredient.

Wonder if your favorite’s already been renewed or cancelled? Visit our CW 2011-12 show page.

Which CW shows are hits and which ones are in danger of being cancelled? The answer might surprise you. By looking at the chart below, you can see their current season ranking, ratings averages to date, and their grade in the all-important 18-49 demographic.

This chart incorporates final ratings data through Friday, June 1, 2012.

Demo
rank
TV showsDemo
grade
18-49 demo
rating (actual)
Viewers
in millions
1The Vampire Diaries (renewed)A++1.3 (1.29)2.81ratings
2America's Next Top Model (fall) (renewed)A-0.8 (0.81)1.84ratings
3The Secret Circle (cancelled)B+0.8 (0.77)1.83ratings
4One Tree Hill (ended)B+0.8 (0.75)1.46ratings
5Supernatural (renewed)A+*0.7 (0.73)1.73ratings
690210 (renewed)B0.7 (0.70)1.34ratings
7Hart of Dixie (renewed)B-0.6 (0.64)1.57ratings
8Ringer (cancelled)C+0.6 (0.61)1.49ratings
9Gossip Girl (renewed)C+0.6 (0.59)1.18ratings
10America's Next Top Model (spring) (unknown)C-0.5 (0.53)1.14ratings
11H8R (cancelled)C-0.5 (0.50)1.19ratings
11Nikita (renewed)C+*0.5 (0.50)1.54ratings
13Remodeled (cancelled)F0.3 (0.30)0.67ratings
14The LA Complex (renewed)F0.3 (0.25)0.56ratings

Other ratings report cards: ABC | CBS | FOX | NBC

Original ratings data ┬ęThe Nielsen Company. All Rights Reserved.

A couple of notes about this chart:
The averages included in this chart are based on the final numbers, not the fast affiliate ratings that are typically reported the next morning. The final numbers become available about a day after the broadcasts or in some cases several days later. The chart will be updated as the new data becomes available.

Keep in mind that the demo numbers (not total viewers) are what’s most important to advertisers. Therefore, that’s how the networks measure success. Advertisers pay more for ad time on a show that has a higher demo rating versus one with a lot more overall viewers.

Demo numbers are reported by Nielsen using the 10ths decimal place (2.4, for example). We used to report averages that way but it ends up being hard to see any movement week to week — particularly considering The CW’s small demo ratings. It can also be a little misleading since a show with a 2.35 average and a show with a 2.44 average will both round to a 2.4 rating.

In this chart, we’re including the demo average rounded to the 10th (2.4) as well as the 100th place (2.41) in parenthesis so you can get a better idea of how the average has been affected by the latest episode’s demo rating.

The letter grades are relative (kind of like grading on a curve) and are based on the individual network’s demo performance. All of the networks have very different gauges for success right now. (A successful show for The CW would get quickly cancelled on CBS.) Our system for coming up with letter grades isn’t perfect but it should still give you an idea of where the different shows stand.

Since The CW has very few shows, the reality shows are included with the scripted series.

*The grades for TV series that run on Friday and Saturday nights are weighted a little differently, to compensate for airing on little-watched nights.

What do you think? Are surprised by any of the ratings? Are any of your favorite shows in danger of being cancelled? Which should be doing better?

Canceled and renewed TV show

127 Comments · Read them below or add one

  1. says

    Please save ringer for a second season
    please renew gossip girls for seventh season gossip girls is a poular show on the cw network

  2. Raquela says

    Please save Ringer and Hart of Dixie. They are really interesting shows and have potential. I think that both these shows will grow .

  3. Tiffany says

    PLEASE KEEP HART OF DIXIE!!! My new favorite show just look at the ratings!! HART OF DIXIE SHOULD BE RENEWED!

  4. Caitlin says

    Hart of Dixie has higher ratings than half of the other shows. That just proves it should be renewed! Please!??!

  5. MoreRinger says

    I would like to see Ringer renewed. I think America’s Top Model should be canceled. Please give Ringer a second season, CW!

  6. Sid says

    Renew: TVD, Supernatural, 9O21O, NIKITA, Hart of Dixie, ANTM, & Gossip Girl(13 episodes-final season).

    Cancel: RINGER, THE SECRET CIRCLE & One Tree Hill(already ended),

    Mondays:
    ARROW (New Series)
    Beauty & the Beast (New Series)

    Tuesdays:
    9O21O
    Hart of Dixie/ The L.A. Complex(if renewed)

    Wednesdays:
    The Carrie Diaries (New Series)/GOSSIP GIRL
    ANTM

    Thursdays:
    THE VAMPIRE DIARIES
    THE SELECTION (NEW SERIES)

    Fridays:
    SUPERNATURAL
    NIKITA

    • Rj says

      Thats the dumbest thing i’v eve heard, cancel ringer and the Secret Cirle??? Your mental if anything needs to go its that tired ass americas model show ad Gossip girl, some of the worst things on tv ATM!

  7. Ringer Addict says

    Oooh I hope that Ringer is not cancelled!! It did start of slow, but geared right up after the first couple! Please CW it’s time to Axe a show that’s been on longer and has turned boring, and give this show a shot at living up to it’s potential!! I hate when shows get axed, I DVR everything and it’s not fair that DVR watchers are not counted as potential fans! I work nights and LOVE this show and think my vote as a DVR’r should count just as much as a watch now fan!!!

  8. says

    I love Ringer and am keeping my fingers crossed that it will be renewed. The twists and turns keep you on the end of your seat and those last 5 minutes, always the best. I love this show. Give it another chance. Please!!!!!!!!!!!!!!!!!!!!!!!!!!!

  9. Anonymous says

    PLEASE RENEW THE RINGER!!!!!!!! IT’S A GREAT SHOW!!!! It would be STUPID to cancel this show when there are horrible ones still on the air!

  10. ally wells says

    Are the ratings just from america cos if so they should include the uk i want to see season 2 ringer i think they should give it a chance its awesome !

  11. Lori says

    Hart of Dixie is a wonderful show that my daughter and I enjoy watching together. Jamie Presley’s character Lemmon is surprisingly complex and You find yourself rooting for her despite her superior attitude. Please renew this show and give it a chance to grow!!

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