CW 2011-12 Ratings Report Card

CW ratingsThere’s lots of data that the networks look at when deciding whether to renew or cancel a TV series — particulalry in the case of The CW — but the ratings are a major ingredient.

Wonder if your favorite’s already been renewed or cancelled? Visit our CW 2011-12 show page.

Which CW shows are hits and which ones are in danger of being cancelled? The answer might surprise you. By looking at the chart below, you can see their current season ranking, ratings averages to date, and their grade in the all-important 18-49 demographic.

This chart incorporates final ratings data through Friday, June 1, 2012.

Demo
rank
TV showsDemo
grade
18-49 demo
rating (actual)
Viewers
in millions
1The Vampire Diaries (renewed)A++1.3 (1.29)2.81ratings
2America's Next Top Model (fall) (renewed)A-0.8 (0.81)1.84ratings
3The Secret Circle (cancelled)B+0.8 (0.77)1.83ratings
4One Tree Hill (ended)B+0.8 (0.75)1.46ratings
5Supernatural (renewed)A+*0.7 (0.73)1.73ratings
690210 (renewed)B0.7 (0.70)1.34ratings
7Hart of Dixie (renewed)B-0.6 (0.64)1.57ratings
8Ringer (cancelled)C+0.6 (0.61)1.49ratings
9Gossip Girl (renewed)C+0.6 (0.59)1.18ratings
10America's Next Top Model (spring) (unknown)C-0.5 (0.53)1.14ratings
11H8R (cancelled)C-0.5 (0.50)1.19ratings
11Nikita (renewed)C+*0.5 (0.50)1.54ratings
13Remodeled (cancelled)F0.3 (0.30)0.67ratings
14The LA Complex (renewed)F0.3 (0.25)0.56ratings

Other ratings report cards: ABC | CBS | FOX | NBC

Original ratings data ┬ęThe Nielsen Company. All Rights Reserved.

A couple of notes about this chart:
The averages included in this chart are based on the final numbers, not the fast affiliate ratings that are typically reported the next morning. The final numbers become available about a day after the broadcasts or in some cases several days later. The chart will be updated as the new data becomes available.

Keep in mind that the demo numbers (not total viewers) are what’s most important to advertisers. Therefore, that’s how the networks measure success. Advertisers pay more for ad time on a show that has a higher demo rating versus one with a lot more overall viewers.

Demo numbers are reported by Nielsen using the 10ths decimal place (2.4, for example). We used to report averages that way but it ends up being hard to see any movement week to week — particularly considering The CW’s small demo ratings. It can also be a little misleading since a show with a 2.35 average and a show with a 2.44 average will both round to a 2.4 rating.

In this chart, we’re including the demo average rounded to the 10th (2.4) as well as the 100th place (2.41) in parenthesis so you can get a better idea of how the average has been affected by the latest episode’s demo rating.

The letter grades are relative (kind of like grading on a curve) and are based on the individual network’s demo performance. All of the networks have very different gauges for success right now. (A successful show for The CW would get quickly cancelled on CBS.) Our system for coming up with letter grades isn’t perfect but it should still give you an idea of where the different shows stand.

Since The CW has very few shows, the reality shows are included with the scripted series.

*The grades for TV series that run on Friday and Saturday nights are weighted a little differently, to compensate for airing on little-watched nights.

What do you think? Are surprised by any of the ratings? Are any of your favorite shows in danger of being cancelled? Which should be doing better?

Canceled and renewed TV show

127 Comments · Read them below or add one

  1. Joanie says

    Beauty and the Beast won The People’s Choice Awards. I think we know more then you think why would we have nominated that show if we didn’t think it was a great show? We need a renewal status on Beauty and the Beast for 2nd season.

  2. Jukka Kuronen says

    Seriously they made a mistake when they cancelled The Secret Circle They should bring it back real soon i’ll be waiting it was getting so bloody intresting god dammit

  3. Becca says

    SCREW THE CW RINGER HAD BETTER RATINGS THAN GOSSIP GIRL AND AMERICA’S NEXT TOP MODEL NO ONE CARES ABOUT THOSE ENOUGH IS ENOUGH ALREADY DAMN IT BRING BACK RINGER!!!!!

    • JC says

      You can’t just look at the AVERAGE, you have to look at the ratings TREND. Ringer had a higher average rating than some other CW shows, but if you remove the first three episodes from the equation, Ringer’s average rating was deplorable. Ringer lost 67% of its audience from its first episode to its last. If you average the ratings for the last 10 episodes of each CW drama, Ringer was dead last. No way that kind of audience loss can be rewarded with a second season. (And yes, I watched all 22 episodes of Ringer.)

  4. says

    Why cancel the secret circle the ratings were good it was a very good show
    you would keep that awful americas next top model who really cares ? The secret circle was some thing good to watch a good story line one that had you watching every week to see what would happen next. The CW has BAD judgement when it comes to picking what to cancel . THANKS AGAIN FOR NOTHING glad most of the shows I now like are not on the cw because I know they will be there next season

    • JC says

      Because the ratings for The Secret Circle totally tanked during its last 4 episodes, despite the fact that it had the best lead-in on the entire network. The CW figured not enough people would watch season 2 if they had already given up by the end of season 1.

  5. says

    i can’t believe u 4ckn idiots canceeled secret circle that is not a good ending infact u actually left nikita,supernatural and the rewst and u tuk secret circle away from me infact u are pretty stupid to do that am warning u renew it or else…………… u will loose your little show’s bet me and seeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee 4 ur selfs

  6. misty says

    Can I ask why you would cancel secret circle when it was 3 in your ratings? Yet keep Gossip Girl, Nikita and The LA complex? Those three shows are clearly disposable. You made a huge mistake. Now your going to replace it with some beauty and the beast series? That has already been done, not one but twice and cancelled not once but twice! I really hope ABC family or another network picks up secret circle! You made a BIG mistake cancelling one of your top three shows! I am 37 years old and my 30 sumthin’ crowd love love love the show! so sad you cancelled it yet again for another “teen” show! Like there isn’t enough of those on! So sad and such a dumb mistake!! PLEASE IF THERE IS ANOTHER NETWORK OUT THERE USE YOUR BRAIN AND PICK UP SECRET CIRCLE! CW LOST THEIR MINDS CANCELLING THIS. Like we really want to see another season of Top Model! Oh boy more aneroxic models who give girls body complexs! ugh!! CW you lost me!

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