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CW Ratings Race: A Good Thing Gossip Girl Is Ending

Gossip Girl endingThough some fans are understandably sad that Gossip Girl is ending, it’s actually a good thing. The ratings have come way down and are particularly bad this season. It’s got the smallest audience on the network — even worse than Nikita on Friday nights.

If the network hadn’t announced this would be the last season of Gossip Girl, they surely would have cancelled it this year, not allowing the cast and a crew a chance to craft a (hopefully) satisfying final season and last episode.

Since the last edition of the Ratings Race, several shows have seen slight declines or gains in their season-to-date averages. Those that gained are The Vampire Diaries, Arrow, Supernatural, 90210, and Nikita. Those that lost are Beauty and the Beast and Gossip Girl.

What do you think? Are you glad that Gossip Girl is ending this season? Share your comments below.

Here are The CW season averages as of Monday, November 12, 2012:

The CW
TV shows
18-49 demo
rating (actual)
Viewers
in millions
Ratings
pages
The Vampire Diaries 1.4 (1.44) 3.05 season 4 ratings
Arrow 1.2 (1.20) 3.60 season 1 ratings
Supernatural 0.9 (0.88) 2.08 season 8 ratings
Beauty and the Beast 0.8 (0.76) 2.04 season 1 ratings
Hart of Dixie 0.6 (0.58) 1.37 season 2 ratings
America’s Next Top Model 0.5 (0.50) 1.26 cycle 18 ratings
90210 0.5 (0.48) 0.98 season 5 ratings
Gossip Girl (final season) 0.4 (0.38) 0.78 season 6 ratings
Emily Owens, MD 0.4 (0.37) 1.27 season 1 ratings
Nikita 0.3 (0.28) 0.94 season 3 ratings

These charts incorporate the daily final CW show ratings (reported by Nielsen) and are sorted by the 18-49 demographic. Network advertisers typically prize those viewers most and so will pay more to reach them. There’s lots of information that the networks take into consideration when cancelling or renewing a TV series but the ratings are the biggest factor. The higher the ratings, the better chance that the show will be renewed. And yes, they take it into account when a show airs on Friday nights

Check out our CW show page for the current status of various shows.

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{ 4 comments… read them below or add one }

faye November 20, 2012 at 4:27 pm

there should really be a Season 7 :(

Reply

Ant November 15, 2012 at 10:56 pm

They really need to get Nikita out of the Friday slot.

Reply

erin November 15, 2012 at 12:29 pm

Its really upsetting that gossip girls is coming to the end all of the viewers were hoping for Goosip Girls Season 7

Reply

Marc-James Dean November 14, 2012 at 6:12 pm

It has had it’s day but it was The CW’s first show and baby for years. It has also contributed to syndication, Netflix and Hulu deals which have helped The CW over the last few years! It was right to get a final send off!

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