CW TV Show Ratings for 2010-11 Season [as of 4/14/11]

Vampire DiariesThe CW network was still mostly in repeats with only four original episodes. Both America’s Next Top Model and Shedding for the Wedding were up week-to-week but still had louse ratings. Nikita was flat and Vampire Diaries was down.

Which CW TV shows will be cancelled or renewed depend mostly on the series’s ratings. The network puts a lot of importance on the female 18-34 demographic where most others focus on the 18-49 demo. Before we get to the season-to-date averages, here are the winners and losers from April 8th through April 14th — based on the 18-34 female demo, as measured against the last original episode.

Week-to-Week Gains: America’s Next Top Model 1.6/5 (+14.3%) and Shedding for the Wedding 0.8/2 (+60.0%).

No Change: Nikita 0.8/2

Week-to-Week Losses: The Vampire Diaries 1.6/6 (-15.8%)

Wonder if your favorite CW show’s been renewed or cancelled? Check out our comprehensive list. We’ll keep updating it as new info becomes available.

Below is a list of the regular CW TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes and not repeats. The data is sorted by the 18-34 female demographic averages. The closer a show is to the bottom, the more likely it is to be cancelled. Friday is one of the least-watched nights of TV so those shows are expected to get lower numbers.

W 18-34
TV Shows Average viewership
(in millions)
18-49 demo
women 18-34
to last
1 The Vampire Diaries 3.24 1.5 2.3 down  
2 Gossip Girl 1.73 0.9 2.1 ---  
3 One Tree Hill 1.89 0.9 1.7 ---  
4 90210 1.80 0.9 1.6 ---  
5 Hellcats 2.03 0.9 1.5 ---  
6 Life Unexpected (cancelled) 1.52 0.7 1.3 ---  
7 Nikita 2.46 0.9 1.1 ---  
7 Supernatural 2.31 1.0 1.1 ---  
9 Smallville (ending) 2.59 1.1 0.9 ---  
1 America's Next Top Model (fall) 2.87 1.3 2.1 ---  
2 America's NT Model (spring) 2.10 1.0 1.6 ---  
3 Shedding for the Wedding 0.96 0.4 0.7 ---  

Raw data: © The Nielsen Company via Media Week.

What do you think? Any surprises? Which shows do you think won’t survive to see a new season?

Canceled and renewed TV show

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