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Days of Our Lives: NBC Soap Opera Renewed for Two Seasons

Days of Our LivesOn the occasion of the 45th anniversary of Days of Our Lives, fans of the NBC soap opera got a wonderful gift. The network announced that Days has been renewed for not just one, but two more seasons on NBC.

Daytime dramas have of course greatly declined in popularity over the past several years. NBC cancelled Passions a couple years ago and CBS ended their long-running As the World Turns and Guiding Light after many decades on the air. Days of Our Lives has been on the verge of cancellation several times so this news is particularly welcome for the show’s fans, cast, and crew.

Ken Corday, the soap’s executive producer and the son of Days’ co-creators, told the NY Times that he broke down in tears when he received the call. He said, “This is a time of a lot of uncertainty in the soap community” and noted that the best he had hoped for was a one-year renewal. The soap went through severe budget cuts two seasons ago and those cost cutting measures saved the network 40% in license fees and has made it possible for the show to continue.

Here’s the official press release from NBC…

NBC PICKS UP ‘DAYS OF OUR LIVES’ FOR TWO MORE SEASONS AS ICONIC DRAMA CELEBRATES ITS 45TH ANNIVERSARY TODAY

UNIVERSAL CITY, Calif. – November 8, 2010 – NBC has picked up its daytime drama “Days of our Lives” – which is celebrating its 45th season today on NBC — for two more years through the 2012-13 season. The announcement was made today by Jeff Gaspin, Chairman, NBC Universal Television Entertainment.

“‘Days of our Lives’ remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said Gaspin. “NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come.”

“This important and enduring series is an iconic part of NBC’s history as well as that of daytime drama,” said Bruce Evans, Senior Vice President, Current Programming, NBC Entertainment. “The creative team, cast and crew work hard each day to ensure that ‘Days’ continues to remain fresh and relevant to its legions of devoted fans across the country.”

“With great joy, I am pleased to announce the best news any soap opera could receive. ‘Days of our Lives’ has been picked up through September of 2013,” said Ken Corday, executive producer of “Days.” “We extend our greatest gratitude to NBC for blessing us with the gift of such an amazing commitment.”

“We continue to be big believers in the serialized daytime drama and we’re thrilled that our great partners at NBC have renewed ‘Days of our Lives,’” said Steve Mosko, president, Sony Pictures Television. “An iconic global brand, ‘Days’ entertains millions of loyal, engaged viewers, on television and online, in the US and around the world.”

“Days of our Lives” (Monday-Friday, 1-2 p.m. in most markets; check local listings) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials and is currently tied for #4 for the season among all daytime dramas in women 18-49, tied for #2 in women 18-34 and tied for #1 among girls 12-17, according to Nielsen Media Research. Through six weeks of the 2010-11 season, “Days” is averaging 2.6 million viewers.

In its 45 years, “Days of our Lives” has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People’s Choice Awards. “Days of our Lives” is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

“Days of our Lives” is produced by Corday Productions Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.

What do you think? Are you glad to hear that Days has been renewed for two more years?

 

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{ 37 comments… read them below or add one }

felix rangel June 6, 2013 at 10:29 pm

I ask of you please keep days of our lives. On, please. I have been watching it almost from the beginning with. My mother and she passed and I continued to watch it every day. It is a very good show and the time slot is perfect. Why would. You take it of if people. Are still watching it. I beleive it can continue and people will watch it. I do! Not want to see it go. This is the only show good on tv these days. Please, please keep it on, its. Good and makes you keep watching it. In your heart please think about it. There will be nothing on tv anymore, and I will never see a good soap ever. That is the only one on tv and like I. Said, i have been watching it since it started. Please keep it on tv. I will do anything to keep it on. STAY ON PLEASE! NUMBER ONE SHOW ON TV THATS GOOD. THANK YOU SO MUCH AND UNDERSTAND PEOPLE LIKE THE SHOW.

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Joanne January 1, 2013 at 10:06 pm

Please don t cancel

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shari shari January 1, 2013 at 10:53 am

Cancel all the soaps and reality shows and the intelligence of of the world will increase.

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Dotti B December 24, 2012 at 3:20 pm

I am excited about Days being extended. I, too, have watched since day one and have enjoyed every single episode. Although, I have to say I am not excited about the gay aspect of the show lately. I realize that that area of the show seems to be necessary, but I don’t think all of the kissing and bedroom scenes are necessary. I tend to just fast forward through all of that. But, thanks for allowing the extension!

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Anonymous November 12, 2012 at 9:35 pm

I have watched it forever- since it started- but hate the Gay stuff-
I hope it will be cancelled- I was going to write to say that because of the guys kissing
I won’t continue watching- Hope it does get cancelled- and the rest of the stories are
boring-

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Renetta Alexander October 27, 2012 at 3:47 pm

Hello, I am a big fan of Days Of Our Lives and I can’t wait to hear the updated news that the show will have another renewal for 2013-2015, I believe the show will stay around as long as possible !!

Keep Up The Good Work Cast and Crew
Best Regards from
Renetta Alexander

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