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Days of Our Lives: NBC Soap Opera Renewed for Two Seasons

Days of Our LivesOn the occasion of the 45th anniversary of Days of Our Lives, fans of the NBC soap opera got a wonderful gift. The network announced that Days has been renewed for not just one, but two more seasons on NBC.

Daytime dramas have of course greatly declined in popularity over the past several years. NBC cancelled Passions a couple years ago and CBS ended their long-running As the World Turns and Guiding Light after many decades on the air. Days of Our Lives has been on the verge of cancellation several times so this news is particularly welcome for the show’s fans, cast, and crew.

Ken Corday, the soap’s executive producer and the son of Days’ co-creators, told the NY Times that he broke down in tears when he received the call. He said, “This is a time of a lot of uncertainty in the soap community” and noted that the best he had hoped for was a one-year renewal. The soap went through severe budget cuts two seasons ago and those cost cutting measures saved the network 40% in license fees and has made it possible for the show to continue.

Here’s the official press release from NBC…

NBC PICKS UP ‘DAYS OF OUR LIVES’ FOR TWO MORE SEASONS AS ICONIC DRAMA CELEBRATES ITS 45TH ANNIVERSARY TODAY

UNIVERSAL CITY, Calif. – November 8, 2010 – NBC has picked up its daytime drama “Days of our Lives” – which is celebrating its 45th season today on NBC — for two more years through the 2012-13 season. The announcement was made today by Jeff Gaspin, Chairman, NBC Universal Television Entertainment.

“‘Days of our Lives’ remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said Gaspin. “NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come.”

“This important and enduring series is an iconic part of NBC’s history as well as that of daytime drama,” said Bruce Evans, Senior Vice President, Current Programming, NBC Entertainment. “The creative team, cast and crew work hard each day to ensure that ‘Days’ continues to remain fresh and relevant to its legions of devoted fans across the country.”

“With great joy, I am pleased to announce the best news any soap opera could receive. ‘Days of our Lives’ has been picked up through September of 2013,” said Ken Corday, executive producer of “Days.” “We extend our greatest gratitude to NBC for blessing us with the gift of such an amazing commitment.”

“We continue to be big believers in the serialized daytime drama and we’re thrilled that our great partners at NBC have renewed ‘Days of our Lives,'” said Steve Mosko, president, Sony Pictures Television. “An iconic global brand, ‘Days’ entertains millions of loyal, engaged viewers, on television and online, in the US and around the world.”

“Days of our Lives” (Monday-Friday, 1-2 p.m. in most markets; check local listings) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials and is currently tied for #4 for the season among all daytime dramas in women 18-49, tied for #2 in women 18-34 and tied for #1 among girls 12-17, according to Nielsen Media Research. Through six weeks of the 2010-11 season, “Days” is averaging 2.6 million viewers.

In its 45 years, “Days of our Lives” has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People’s Choice Awards. “Days of our Lives” is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

“Days of our Lives” is produced by Corday Productions Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.

What do you think? Are you glad to hear that Days has been renewed for two more years?

 

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{ 37 comments… read them below or add one }

Donna Boudrow April 25, 2011 at 12:00 pm

I’m thrilled that it has been extended for two more years. I started watching it in 1975. Then had to return to work and didn’t start watching it until 2009. Of course, I got hooked again and am glad they are going to renew the contract!

Donna

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Giselle Ruiz April 15, 2011 at 5:06 am

I hope that they will continue with the Show,I have been watching for years and I would be so sad if they would end it.They need new writers and bring back the old Actors.Bring back Eric,Marlena,Kayla.Steve etc.

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barbara April 14, 2011 at 4:21 pm

I am so excited that Days was renewed for two years. I am 63 and have been watching it since it started. I watched it with my Grandma, mother, children and grandchildren. It’s ashame that soap operas are being canceled. Days has given me years of enjoyment. How nice to be able to just put your feet up and get away from all the distractions in our life for a short time each day. I will miss the show when it ends.

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Mandy March 25, 2011 at 1:13 pm

I have been watching Days for ten years. I started watching in summer during school, now I am 23, and Days is a part of my life. My Grandma and Aunt got me into it. I will be very sad when it is cancelled, I am a dedicated fan.

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stefanie March 12, 2011 at 12:25 am

I LOVE this show & sooo happy its gonna b around couple more yrs at the least. I’m 29 & have been watching since like middle school!! I look forward to watching it daily no matter what. I know its not really realistic but since when r soaps suppose 2b totaly like real life? Its just fun! Thank u for 2more yrs!

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Janet Schmitz February 8, 2011 at 9:10 am

How many times in the last 25 years has some major cast member ended up in a DiMeara cage? Cage fetish? Seems like the last month has totally unbelievable senarios…not up to the standard of this great show…a heart being taken out????? Pulease!!! I have never posted a comment before…so there…

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dolores grecco January 31, 2011 at 5:05 pm

i love the show, i watch it 1t02pm, 6pm AND 11PM, CAN’T GET ENOUGH JUST PLEASE DO NOT INVOLVE THE KIDS…NO WAY

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dolores grecco January 31, 2011 at 5:03 pm

i love the show and after 1to2 i watch the 6pm and 11pm again; can’t get enough. BUT please DO NOT involve the kids (that’s below the belt (literally and figuratively. thanks

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Randi Clift January 27, 2011 at 3:36 pm

SUPER GLAD!!!

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Betsybee November 25, 2010 at 12:58 pm

With actors like Alison Sweeey and James Scott who wouldn’t be happy that we will be able to watch their unbelievable talents. They make everything seem so real.
Soap opera actors have to be extremely obessed with their jobs since they have to come up with excellent acting for every day of the week. Movie stars work for six months and then have months off before they land another movie. These opera stars have to learn a great number of lines and scenes for every day we watch and enjoy their talents.

Good Luck to James and Alison in the next few years .. Love to watch both of you.
thanks !!!!!!

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pansy November 21, 2010 at 4:28 pm

well not being able to work;; this is a very good thing. i have watched days for over 30 yrs. thanks NBC

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Anonymous November 19, 2010 at 4:22 pm

this is the worst show on tv it should be canceled

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Angela November 19, 2010 at 12:19 pm

I am soo happy it didnt get cancelled. I am 24 years old and I have been watching it since I was about 9 or 10 (when Sami and Austin/Lucas/baby Will drama first started) haha!! I just had my first baby and Im on maternity leave and will probably be a stay at home mom for a year so i need my Days :-)

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Grandma sue November 9, 2010 at 2:41 pm

I am sooooooo pleased the the gang from Salem will continue to entertain me. I am 67 and have watched the show since its beginings. Sometimes it is the highlight of my day.

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Jeremy Rynek November 9, 2010 at 1:17 pm

My mom will be. She’s watched the show for many years now. She never misses an episode. I’ve faded in and out, but I don’t have much interest. But finally some good news. After canceling Undercovers and Outlaw, this is a small bounce back.

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