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Do No Harm: New NBC TV Series; Cancel or Keep It?

do no harm tv show nbcLast week, NBC aired their newest Thursday night drama, Do No Harm. Will the series be quickly cancelled or become a big ratings smash for the network? Cancel or keep it?

Do No Harm revolves around Doctor Jason Cole (Steven Pasquale), a dedicated neurosurgeon with an unusual problem. Every night, at 8:25pm, he becomes someone else — an alternate and evil version of himself who goes by the name Ian Price. Jason has managed to keep his alter ego from appearing, thanks to medication. Unfortunately, the serum stops working suddenly and Ian appears, more dangerous than ever.

In addition to Pasquale, Do No Harm also features the talents of Alana de la Garza, Ruta Gedmintas, Phylicia Rashad, Mousa Kraish, Michael Esper, John Carroll Lynch, Lin-Manuel Miranda, and Samm Levine.

The show debuted last week to a truly meager 0.9 rating in the 18-49 demographic with 3.12 million total viewers. It was in a distant third place in its timeslot. It’s also believed to be the lowest demo rating for a scripted series premiere in TV history among the four major broadcast networks.

The previous record holders were FOX’s The Return of Jezebel James in 2008 and NBC’s Bent sitcom from last March. Both registered a 1.0 rating and were off the air in three weeks.

While NBC hasn’t pulled Do No Harm off the schedule yet, it’s clear that this series is doomed to be cancelled soon. It also looks very unlikely that all 12 produced episodes will end up airing.

While the show was in production, the network trimmed the episode order from 13 to 12 installments. This was supposedly done because they wouldn’t have room on the schedule for a full baker’s dozen. In retrospect, execs are probably wishing that they’d cut a lot more than just one.

But, what do you think? Do you like Do No Harm? Are you hoping that it survives somehow or are you reconciled to the fact that it will be cancelled? If you were running the network, what would you do?

 

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{ 65 comments… read them below or add one }

Davers February 9, 2013 at 7:58 am

Ive seen almost nothing about this show so I never watched it. All I remember from any vague previews was some light changing effect in a comercial about his alter ego. Thats it. Nothing I saw showed anything of interest of why I should tune in…so I didnt. May be a great show but since they didnt give me a reason to watch and such low ratings no reason to start now.

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sandra February 8, 2013 at 10:52 pm

This airs same time as Scandal. Move to Wednesday at 8PM or 9PM. Its a great show really liked came to web to see since I won’t miss SCANDAL.

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Tha Critic February 8, 2013 at 9:24 pm

I just read that “Do No Harm” got cancelled after two episodes. I haven’t seen it, but dang. NBC wastes no time.

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Wanda Johnson February 8, 2013 at 8:40 pm

Please keep it. It is a thought provoking show. Not mindless.

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Anonymous February 8, 2013 at 4:22 pm

Please keep this on!! It has the potential to be really good! I can’t wait until next episode..

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Eileen February 8, 2013 at 1:38 pm

Keep it! Try it in another time slot! Going up against Greys is hard for any new shoe. I caught it on demand and loved it. Problem is, people dont like smart t.v. That is why my shows get cancelled. This one, 666 Park Ave, yet reality tv keeps going. I hate it.

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admin February 8, 2013 at 3:24 pm

It airs opposite Scandal on ABC.

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Moi February 8, 2013 at 1:18 pm

YES. Give it a chance. I hardly think that over 2 million viewers last night will make NBC cancel Do No Harm. Keep it on! OR make a MOVIE version!!!

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Pinkerbelle February 8, 2013 at 1:09 pm

mv35, how could we not know it’s on?

NBC has been mass-advertising this stinker for months..

I can barely go online without having that stupid trailer of Steven Pasquale jumping towards the camera shown to me 50 times.

The advertisements for this show and ‘Carrie Diaries’ are the butt of nearly every joke on the social media sites I use that got inundated with non-stop advertisements for those 2 shows.

Most of us refused to watch them merely out of spite.

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Why Watch February 8, 2013 at 12:55 pm

Please do no more harm to me and dump this show. It’s bad.

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jblairbrown February 8, 2013 at 12:54 pm

Has NBC put enough strength behind this series? I see commercials, but where’s the real PR? I haven’t seen anyone on talk shows, in mags – I’m not saying they’re not there…just that I haven’t seen them, and as a publicist to artists in the industry I’m glued to the media outlets, on- and offline.

The series is filmed in Philly, just one step below New York, and you know what they say about NY: If you can make it there you can make it anywhere. Besides all this, Philly has access to wonderful actors, not just from Philly, but NY and and far as Virginia. Too often it seems that if something isn’t done in NY, Atlanta or L.A. then it’s not quality work. But we’ve seen the successes of other outstanding TV shows that were filmed elsewhere: The Wire (Baltimore, MD), Homeland (Charlotte, NC), to name a few.

I hope the series is given a real boost by the networks – and quickly. It isn’t even like they have bigger and better shows coming up…they just need to develop the ones they have.

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Lisa LiCausi February 8, 2013 at 12:52 pm

I really liked the pilot and enjoyed the 2nd episode! I loved Pasquale in Rescue Me and he is good in this show! Please don’t cancel!!!!

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BigKev February 8, 2013 at 12:51 pm

Where are the test groups for these shows and how do I become part of them? The reason I ask is that they must not be doing enough focus testing before the show comes out to even gauge if people would like the show. They spend all this money ordering 12-13 episodes just to have them cancelled in the first 3 because they put it out at the wrong time slot or didn’t hype it enough or it was just a bad show.

Either way they should put the episodes up on the internet through Hulu or something and still get some ad revenue from it instead of shunning those who liked the show.

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Yosid16 February 8, 2013 at 12:07 pm

I really enjoyed the pilot. I was disappointed to hear that it most likely won’t survive. Of course the general audience can’t watch anything unless it’s a home reno, singing talent, or dating reality show. Maybe the network needs to add another murder mystery or cop show on the air because we don’t have enough of that trash on there already! Forbid a little variety. If this goes down so easily, I’ll just be glad hockey is back on. It is a decent show, give it a watch.

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mv35 February 8, 2013 at 3:56 am

Does anybody even realize it’s on yet? Please, give it a chance!

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Jolopero February 8, 2013 at 3:05 am

Keep it on!

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Anonymous February 9, 2013 at 4:03 pm

keep this show on. love all the cast members. hope you will reconsider to keep it on. look forward to next episode.

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