It looks like the magic is over for the three ladies of Eastwick. ABC network has decided against ordering any additional episodes of the supernatural series, effectively cancelling it.
Eastwick revolves around three women (Rebecca Romijn, Lindsay Price, and Jaime Ray Newman) who meet at a wishing fountain and become friends. Soonafter, mysterious Darryl Van Horne (Paul Gross) moves to town and unleashes powers within the ladies. The cast also includes Ashley Benson, Johann Urb, Jon Bernthal, Sara Rue, and Veronica Cartwright.
The show got off to a slow start on September 23rd with a 3.0 rating in the 18-49 demo and 8.5 million total viewers. The second installment fell to a 2.3 in the demo and 6.57 million viewers. The third week fell again to a 1.8 and 5.14 million.
In the weeks that followed, the ratings didn’t get any better and more frequently got worse. Last week, Eastwick hit an all-time low of 1.5 in the demo and 4.4 million.
ABC has opted to pull the show from the schedule for two weeks. This Wednesday, it’s replaced by the Country Music Awards. Next week, it’s being bumped for an interview special called In the Spotlight with Robin Roberts: Janet Jackson. Though Eastwick is scheduled to return on Thanksgiving eve with a new episode, the supernatural drama won’t be around for long after that.
ABC has decided not to order any additional episodes of Eastwick, effectively cancelling the series after 13 episodes. It’s unknown if the last episode will wrap up the ongoing storylines. For now, ABC plans to air all six remaining installments but, if the ratings keep declining, the network could easily pull the series before that happens.
What do you think? Why did Eastwick fail? Do you think ABC will really air all of the 13 episodes?
Image courtesy ABC.