Everywhere you look, someone is watching Fuller House. IndieWire reports that the Fuller House TV show, starring Candace Cameron Bure, Jodie Sweetin, and Andrea Barber is the most popular show on Netflix.
Based on data from Symphony Advanced Media, the report says the Full House sequel series drew an audience comparable to The Walking Dead and Sunday Night Football. According to the report, docu-series Making a Murderer also turned out to be a sleeper hit.
According to Symphony, “Fuller House” episodes averaged 14.4 million viewers among adults 18-49 within its first 35 days of its Netflix premiere date (Feb. 26). That’s the equivalent of a 10.4 rating in the demo. Take a look at our 2015-2016 TV season broadcast/cable ranker, and that would put “Fuller House” at No. 1 among all TV series for the entire year.
Of course, it’s apples and oranges. Per Netflix’s usual strategy, “Fuller House” premiered with all 13 episodes at once, and Symphony’s Live + 35 data for Netflix is very different from the Live + 3 or Live + 7 ratings we normally see for broadcast and cable.
But nonetheless, that 10.4 rating / 14.4 million adults 18-49 viewers is huge, landing “Fuller House” in the upper echelon of TV series. If you were just counting the first 7 days after “Fuller House’s” launch, it still attracted 10 million viewers in the demo. That puts it just below “The Walking Dead,” which averaged a 9.6 rating – translating to 12.1 million viewers in the demo (according to Live+7 viewership).
NBC’s “Sunday Night Football” averaged a 7.8 rating (equals 9.9 million viewers in the demo), while Fox’s “Empire” posted a 6.6 rating (8.4 million viewers in the demo). The top-rated comedy among adults 18-49 on the linear networks: CBS’ “The Big Bang Theory,” which averaged a 5.8 rating (7.4 million viewers in the demo) this season.
According to Symphony, most of the “Fuller House” viewership came within the first week after it premiered (a.k.a. the equivalent to Live + 7). And at the time, the launch of “Fuller House” was felt by broadcasters.[…]
Fuller House” wasn’t the only Netflix property making waves in the first quarter of 2016. The docuseries phenomenon “Making a Murderer” garnered a 9.7 rating with adults 18-49 (translating to 13.4 million viewers in the demo) in its first 35 days of availability — which, again, would make it one of the most-watched programs among broadcast, cable and streaming over the past season.
According to Symphony, “Making a Murder” was little-seen in its first week on Netflix — and then exploded. “Making a Murder” saw an astounding 815% lift in its L+35 rating vs. its L+7 number.
“Fuller House’s” stats shouldn’t come as much of a shock. The reboot was smacked by critics, who cursed the return of the show. But “Full House,” which aired on ABC from 1987 to 1995, is still a ratings juggernaut via repeats on Nick at Nite, which introduced the show to a whole new generation of Millennials.
What do you think? Did you watch the first season of the Fuller House TV series? Do these new ratings numbers add up for you? Do you plan to watch season two?