Jane By Design follows a quirky teenager who has a unique fashion sense. By chance, she gets hired at a hip fashion house and must juggle her job responsibilities while still attending high school. The cast includes Erica Dasher, Andie MacDowell, Rowly Dennis, India de Beaufort, Ser’Darius Blain, Brooke Lyons, Nick Roux, Meagan Tandy, Matthew Atkinson, and David Clayton Rogers.
The TV series debuted in January to 1.6 million viewers and a 0.6 rating in the 18-49 demographic. The numbers for week two dropped about 30% but came back up again in weeks three and four.
ABC Family initially ordered 10 installments and those finished airing on March 6th. Rather than renew Jane By Design for a second season, the cable channel ordered eight more installments to be added to season one.
Those started airing in June and, to date, the first season of Jane By Design has averaged 1.29 million total viewers and a 0.5 demo rating.
Will it be cancelled or renewed? That’s hard to say. It’s the worst performing scripted series on ABC Family right now — but not by much. The latest episodes have performed about as well as the first batch, when ABC Family seemed happy enough with the numbers to order more episodes.
It’s not a positive indication that ABC Family hasn’t renewed it yet but a renewal could still be forthcoming. Either way, we’ll let you know as soon as we hear some news about the show’s fate.
But, what do you think? Should Jane By Design be renewed for a second season or cancelled? How does it compare to the other shows on ABC Family?