Although the Mad Men TV series finale aired on AMC in May of 2015, dashing Don Draper is still winning over clients for Sterling Cooper Draper Pryce. Kraft Heinz has announced it is launching a new ad campaign which its fictional counterpart passed on, when Draper (Jon Hamm) pitched it in episode 6.04, “To Have and to Hold.” Check out the video, photos, and press release, below.
Mad Men 6.04 stars Jon Hamm, Jessica Paré, Rich Sommer, Christina Hendricks, Elizabeth Moss, Vincent Kartheiser, Aaron Staton, Kevin Rahm, Jay R. Ferguson, Ben Feldman, and Robert Morse. According to IMDb.com, the episode features Don working in secret on the Heinz Ketchup campaign, while Megan shoots “a love scene on the set of her soap opera. Meanwhile, Harry makes his power play, while Joan has more trouble with the secretaries.” The AMC TV series cast also includes January Jones, Kiernan Shipka, Christopher Stanley, and Mason Vale Cotton.
Learn more from this Heinz press release.
Heinz Taps Sterling Cooper Draper Pryce and DAVID to Launch New Campaign
CHICAGO–(BUSINESS WIRE)–The Heinz brand is proud to announce the launch of a new advertising campaign created in partnership with Sterling Cooper Draper Pryce and DAVID.
Heinz, a name that is synonymous with ketchup, and more recently mustard and BBQ sauce, selected the “Pass the Heinz” campaign after an agency review because it is clever, modern and doesn’t require paragraphs of copy to convey what Heinz brings to the table.
The “Pass the Heinz” campaign, created by Don Draper, has been 50 years in the making, but it’s as timeless today as it was when it was first presented. Don (or Mr. Draper?) understood the one key thing every Heinz fan knows: Never settle for the foods you love without the great taste of Heinz.
“We are proud to be working with our two partner agencies on this new campaign,” said Nicole Kulwicki, Head of Heinz brands. “We hear from our consumers that food just doesn’t taste the same without Heinz. Whether it’s fries without Heinz ketchup or hot dogs without Heinz mustard, this campaign perfectly captures the desire for great-tasting Heinz products with America’s favorite foods.”
The “Pass the Heinz” campaign will be brought to life in New York City through traditional print ads and outdoor billboards.
ABOUT STERLING COOPER DRAPER PRYCE
A full service advertising agency located in New York, NY working with clients in a variety of industries including automotive, health care, consumer products, food and other packaged goods. The firm does not accept any tobacco related work.
ABOUT DAVID THE AGENCY
DAVID Miami is the U.S. Headquarters for DAVID the Agency, a global creative agency with additional offices in Buenos Aires and Sao Paulo. Founded by renowned industry leaders Anselmo Ramos, Fernando Musa and Gaston Bigio, DAVID is best known for award-winning creative work that pushes category norms and builds client business. DAVID Miami offers best-in-class capabilities in business strategy, strategic and connections planning, creative development and production. Current DAVID Miami client partners include Coca-Cola, KraftHeinz and Burger King.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
We hope Matthew Weiner gets a kickback. Peggy Olson probably won’t.
What do you think? Did you watch the Mad Men TV show? Are you surprised it took so long for Kraft Heinz to consider this advertising gimmick? Pass the Heinz, then let us know, below.