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NBC TV Show Ratings for Friday, October 5, 2012

Last night was a positive one for NBC so they’re touting the ratings for Grimm, Dateline, and their rerun of The Voice.

In addition, they provide us with the numbers for The Tonight Show with Jay Leno, Late Show with David Letterman, Nightline, Jimmy Kimmel Live, Late Late Show with Craig Ferguson, and Last Call with Carson Daly.

Friday Primetime Results:

* At 9 p.m. ET, “Grimm” (1.6/5 in 18-49, 5.2 million viewers overall) maintained 100 percent of last week’s 18-49 rating for the show’s Friday night season debut, to rank #1 in the hour among ABC, CBS, NBC and Fox. “Grimm” was #1 or tied for #1 among those networks from 9-10 in adults and men 18-34; adults, men and women 18-49; and adults, men and women 25-54.

* “Grimm” matched its highest 18-49 rating for a Friday telecast since January 20.

* Keep in mind that last season, “Grimm” originals added an average 69 percent to these next-day “live plus same day” 18-49 ratings when Nielsen issued “live plus seven day” results and last week’s telecast grew by 72 percent in “live plus three day” results (to a 2.72 from a 1.58).

* At 10 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 4.6 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 and tied for #1 in adults 25-54. “Dateline” also finished #1 among those networks in women 25-54 and men and women 18-49. From its first half-hour to its second, “Dateline” grew by 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 19 percent in adults 25-54 (1.9 vs. 1.6) and 13 percent in total viewers (4.8 million vs. 4.3 million).

* “Dateline NBC” matched its top Friday 18-49 rating since June 1.

* In the 10:30 lead-in to local news, “Dateline NBC” delivered a 6 percent margin of victory in the key news demographic of adults 25-54 (with a 1.9 rating vs. a 1.8 for CBS’s second-place “Blue Bloods”). “Dateline” was also #1 among ABC, CBS and NBC in the 10:30 half-hour in women 25-54 and adults, men and women 18-49.

* At 8 p.m. ET, an encore telecast of “The Voice” (0.9/3 in 18-49, 3.1 million viewers overall) matched NBC’s top non-sports 18-49 rating in the time period since May 18 and delivered the networks biggest overall audience for non-sports programming in the hour since that same date.

In late-night metered-market households Friday night:

* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6; CBS’s “Late Show with David Letterman,” 2.5/6; and ABC’s combo of “Nightline,” 2.8/6; and “Jimmy Kimmel Live,” 1.4/4.

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.5/2; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/2).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

 

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