Once Upon a Time: 2011-12 TV Season Ratings

Once Upon a Time ratingsHere are the latest ratings for Once Upon a Time. This ABC TV series follows fairy tale characters who’ve been cursed and end up living in a small town in Maine. The first season of Once Upon a Time typically airs Sunday nights at 8pm on the ABC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if Once Upon a Time is going to be cancelled or renewed for season two. Check out our ABC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final season one averages: 3.3 rating in the 18-49 demographic with 9.92 million total viewers.

Episode 01-22: Sunday, 05/13/12
3.3 in the demo (+10% episode-to-episode change) with 9.66 million; first in the timeslot.
Season average: 3.27 in the demo with 9.92 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-21: Sunday, 05/06/12
3.0 in the demo (0% episode-to-episode change) with 8.95 million; first in the timeslot.
Season average: 3.27 in the demo with 9.93 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-20: Sunday, 04/29/12
3.0 in the demo (0% episode-to-episode change) with 9.20 million; first in the timeslot.
Season average: 3.29 in the demo with 9.98 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-19: Sunday, 04/22/12
3.0 in the demo (+7% episode-to-episode change) with 8.84 million; first in the timeslot.
Season average: 3.30 in the demo with 10.02 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-18: Sunday, 04/01/12
2.8 in the demo (-3% episode-to-episode change) with 8.36 million; second in the timeslot.
Season average: 3.32 in the demo with 10.08 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-17: Sunday, 03/25/12
2.9 in the demo (0% episode-to-episode change) with 8.82 million; first in the timeslot.
Season average: 3.35 in the demo with 10.18 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-16: Sunday, 03/18/12
2.9 in the demo (0% episode-to-episode change) with 8.69 million; first in the timeslot.
Season average: 3.38 in the demo with 10.27 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-15: Sunday, 03/11/12
2.9 in the demo (-15% episode-to-episode change) with 9.29 million; tied for first in the timeslot.
Season average: 3.41 in the demo with 10.37 million.
Demo average rank: #3 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-14: Sunday, 03/04/12
3.4 in the demo (+10% episode-to-episode change) with 10.67 million; first in the timeslot.
Season average: 3.44 in the demo with 10.45 million.
Demo average rank: #3 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-13: Sunday, 02/19/12
3.1 in the demo (+3% episode-to-episode change) with 9.84 million; XXXXXX in the timeslot.
Season average: 3.45 in the demo with 10.44 million.
Demo average rank: #3 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-12: Sunday, 02/12/12
3.0 in the demo (-14% episode-to-episode change) with 8.65 million; second in the timeslot.
Season average: 3.48 in the demo with 10.48 million.
Demo average rank: #3 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-11: Sunday, 1/29/12
3.5 in the demo (+9% episode-to-episode change) with 10.91 million; second in the timeslot.
Season average: 3.52 in the demo with 10.65 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-10: Sunday, 1/22/12
3.2 in the demo (-3% episode-to-episode change) with 9.33 million; second in the timeslot.
Season average: 3.52 in the demo with 10.63 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-09: Sunday, 1/15/12
3.3 in the demo (-11% episode-to-episode change) with 9.83 million; third in the timeslot.
Season average: 3.56 in the demo with 10.77 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-08: Sunday, 1/8/12
3.7 in the demo (+28% episode-to-episode change) with 10.35 million; second in the timeslot.
Season average: 3.59 in the demo with 10.89 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-07: Sunday, 12/11/11
2.9 in the demo (-9% episode-to-episode change) with 8.92 million; fourth in the timeslot at 8pm, third at 8:30pm.
Season average: 3.57 in the demo with 10.96 million.
Demo average rank: #3 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-06: Sunday, 12/04/11
3.2 in the demo (-6% episode-to-episode change) with 9.66 million; third in the timeslot.
Season average: 3.68 in the demo with 11.31 million.
Demo average rank: #3 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Sunday, 11/27/11
3.4 in the demo (-11% episode-to-episode change) with 10.69 million; third in the timeslot.
Season average: 3.78 in the demo with 11.63 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Sunday, 11/13/11
3.8 in the demo (0% episode-to-episode change) with 11.36 million; second in the timeslot.
Season average: 3.88 in the demo with 11.87 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Sunday, 11/06/11
3.8 in the demo (-3% episode-to-episode change) with 11.45 million; second in the timeslot.
Season average: 3.90 in the demo with 12.04 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-02: Sunday, 10/30/11
3.9 in the demo (-2% episode-to-episode change) with 11.74 million; third place in the timeslot at 8pm, second at 8:30pm.
Season average: 3.95 in the demo with 12.34 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-01: Sunday, 10/23/11
4.0 in the demo with 12.93 million; second in the timeslot, behind FOX’s World Series coverage.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

ABC was up by 67% in the timeslot when compared year-to-year to an episode of Extreme Makeover: Home Edition. It was up by a whopping 135%, when compared to last week’s installment of Makeover in the same timeslot. It was a very good showing for the network right out of the gate.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like the Once Upon a Time TV series? Do you think it should be cancelled or renewed for a second season?

119 Comments · Read them below or add one

  1. Yomayra and Alberto says

    We love this show every Sunday I run from school home so that we can watch it together it’s our favorite show and we will be so sad if it gets cancelled. Please keep it on!!!!!

  2. Joanne says

    Absolutely Love Once upon a time. Bring on the second season. I love all the characters. It is so nice not to see a show that is not a reality Television program. So tired of reality T.V. and competition shows. Chop some of those and keep good old fashion good T.V. It is so very refreshing. It makes me think back to when I was a child and my children as well. It’s fun. Maybe try another night.

  3. Marion & Maurice & Deb says

    We watch this show faithfully EVERY week even the repeats!! We’re looking forward to MANY more seasons. We LOVE, LOVE, LOVE this show. So glad we have fibre op so we can pause for bathroom break.

  4. Linda & Dan says

    We Love Love Love “Once Upon A Time” we talk after each show to see what we think will happen to who…Please don’t cancel it. Its the best show I have watched for a loooong time that I can’t wait till it comes on again. I love it because its so well written you actually can not predict what will happen and to who. Love it I wish it were on every day. We are both in are 50’s and enjoy every minute…Thanks for such great acting and good story lines. Also the kind of show that even a younger crowd can view.

  5. Tara says

    I reallllllyyyyy love the series and don’t want it to be cancelled. I look forward to Sunday nights to see it. It does remind me of childhood stories and I love it.

  6. Angel says

    I really hope this show stays on the air!!!! This show and a few others are the only reason keep my cable on (I’m more of a book reader) I’ll boycott ABC all together if it gets canceled. I can see thus story going on an on… After all, there’s never a shortage of Fairy Tales ^_^

    • Angel says

      Also I think the casting is fantastic! Not only is the acting wonderful, but the resemblance between the “Mary Margrets” as an an adult and as a child couldn’t have been better. Not to mention the uncanny resemblance between her and “Emma”. In fact the resemblance was so remarkable I checked to see if they were related! However, while they don’t share the same last name they do share the same first (with different spelling). That being said I don’t think Henry looks much like either, but still adorable.
      So to recap:
      The show is awesome
      If it’s cancelled ABC will lose viewers
      The casting is genius
      Yay Once Upon a Time!!!!

  7. lynn says

    Love this show!! I hope it is back for another season. The way they bring new ideas to old stories is wonderful.

  8. ricardo says

    I’m 44 years old and my wife is 31 years old and we love this series it gives us memories when we were a child reading the fairy tell books. These actors and actresses are excellent when they play there roll out of five stars I give them ten stars out of 100 percent I give them 500 percent they are doing an excellent job on the series so I would like for you to renew the series and keep up the good work you guys are awsome god bless

  9. Ed says

    My 10-year-old daughter and I look forward to watching this show each Monday (we buy it from iTunes). It’s a great “family” drama that takes the stories we’ve known for years and gives them a new twist. Our favorite episode so far has been the one with Belle (Beauty) and Rumpelstiltskin (referred to as “a beast” by Belle’s father). TVGuide.com hints that in an upcoming episode we will become more sympathetic towards the queen…but IMO they’ll have to work really hard to make me sympathetic. I’m glad to see the ratings have improved slightly since 2/12/12, and I sincerely hope the show is renewed for at least another season.

  10. Robbi says

    We look forward to this show every week. So far it is a good family show. Our youngest is eight and he loves it. It gives us a great excuse to sit down together on a Sunday evening. Keep it up!

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