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Once Upon a Time: Season Two Ratings

Published:May 14, 2013

ABC ratings for Once Upon a TimeLast year, Once Upon a Time got off to a positive start in the ratings but then kept falling each week. It looked like the show would be in danger of being cancelled but the numbers picked up a bit and stopped falling. Will the ratings hold steady this season, rise or sink? It’s not magic but we will have to be patient.

The second season of Once Upon a Time typically airs Sunday nights on ABC. The large cast includes Jennifer Morrison, Ginnifer Goodwin, Josh Dallas, Robert Carlyle, Lana Parrilla, Jared Gilmore, Raphael Sbarge, Meghan Ory, Emilie de Ravin, Giancarlo Esposito, Eion Bailey, Anastasia Griffith, Jamie Dornan, Sebastian Stan, Barbara Hershey, Lee Arenberg, David Anders, Jesse Schram, and Tony Perez.

Here are the TV show’s ratings for the 2012-13 season, the best way to tell if Once Upon a Time is going to be cancelled or renewed for season three.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final season averages: 2.7 rating in the 18-49 demographic with 8.46 million total viewers.

Episode 02-22: Sunday, 05/12/13
2.3 in the demo (+5% change) with 7.33 million (-2% change).
Season averages: 2.72 in the demo with 8.46 million.

UPDATE: ABC has renewed this show for a third season for 2013-14.

Episode 02-21: Sunday, 05/05/13
2.2 in the demo (+10% change) with 7.50 million (+5% change).
Season averages: 2.74 in the demo with 8.51 million.

Episode 02-20: Sunday, 04/28/13
2.0 in the demo (-5% change) with 7.16 million (-3% change).
Season averages: 2.77 in the demo with 8.57 million.

Episode 02-19: Sunday, 04/21/13
2.1 in the demo (-5% change) with 7.37 million (0% change).
Season averages: 2.81 in the demo with 8.64 million.

Episode 02-18: Sunday, 03/24/13
2.2 in the demo (-4% change) with 7.38 million (-1% change).
Season averages: 2.85 in the demo with 8.71 million.

Episode 02-17: Sunday, 03/17/13
2.3 in the demo (0% change) with 7.45 million (-3% change).
Season averages: 2.89 in the demo with 8.79 million.

Episode 02-16: Sunday, 03/10/13
2.3 in the demo (+5% change) with 7.64 million (+3% change).
Season averages: 2.92 in the demo with 8.87 million.

Episode 02-15: Sunday, 03/03/13
2.2 in the demo (-8% change) with 7.39 million (-3% change).
Season averages: 2.97 in the demo with 8.95 million.

Episode 02-14: Sunday, 02/17/13
2.4 in the demo (+9% change) with 7.61 million (+8% change).
Season averages: 3.02 in the demo with 9.07 million.

Episode 02-13: Sunday, 02/10/13
2.2 in the demo (-8% change) with 7.08 million (-8% change).
Season averages: 3.07 in the demo with 9.18 million.

Episode 02-12: Sunday, 01/20/13
2.4 in the demo (-14% change) with 7.68 million (-7% change).
Season averages: 3.14 in the demo with 9.35 million.

Episode 02-11: Sunday, 01/13/13
2.8 in the demo (-10% change) with 8.24 million (-10% change).
Season averages: 3.21 in the demo with 9.50 million.

ABC TV show ratingsEpisode 02-10: Sunday, 01/06/13
3.1 in the demo (0% change) with 9.11 million (0% change).
Season averages: 3.25 in the demo with 9.63 million.

Episode 02-09: Sunday, 12/02/12
3.1 in the demo (0% change) with 9.10 million (+3% change).
Season averages: 3.27 in the demo with 9.69 million.

Episode 02-08: Sunday, 11/25/12
3.1 in the demo (+15% change) with 8.82 million (+1% change).
Season averages: 3.29 in the demo with 9.76 million.

Episode 02-07: Sunday, 11/11/12
2.7 in the demo (-23% change) with 8.75 million (-14% change).
Season averages: 3.31 in the demo with 9.90 million.

Episode 02-06: Sunday, 11/04/12
3.5 in the demo (+3% change) with 10.15 million (+3% change).
Season averages: 3.42 in the demo with 10.09 million.

Episode 02-05: Sunday, 10/28/12
3.4 in the demo (+3% change) with 9.85 million (0% change).
Season averages: 3.40 in the demo with 10.08 million.

Episode 02-04: Sunday, 10/21/12
3.3 in the demo (+10% change) with 9.89 million (+5% change).
Season averages: 3.40 in the demo with 10.14 million.

Episode 02-03: Sunday, 10/14/12
3.0 in the demo (-12% change) with 9.45 million (-4% change).
Season averages: 3.43 in the demo with 10.22 million.

Episode 02-02: Sunday, 10/07/12
3.4 in the demo (-13% change) with 9.84 million (-13% change).
Season averages: 3.65 in the demo with 10.60 million.

Episode 02-01: Sunday, 09/30/12
3.9 rating in the 18-49 demographic with 11.36 million total viewers.
Season averages: 3.90 in the demo with 11.36 million.

Year-to-year, the season debut of Once Upon a Time was down slightly from the series premiere, by 3% in the demo (vs a 4.0 rating) and down by 12% in viewership (vs 12.93 million). These were the highest numbers since the show’s second episode last October. It was a very strong start.

Reference point: The 2011-12 season averaged a 3.3 rating in the 18-49 demographic and 9.92 million viewers.

Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you still like the Once Upon a Time TV series? Do you think it should be cancelled or renewed for a third season?

 

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{ 34 comments… read them below or add one }

Denai March 4, 2013 at 11:28 pm

I love this show. TV has really disappointed me in recent years but for very few shows and most are on cable so the seasons will have a year between them. I watch every week and it have gotten really good in the past two episodes. I am surprised the ratings are down. Is 7 Million on a Sunday really that low?

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Vonnie Duran March 11, 2013 at 2:28 pm

Great comments

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Denai March 4, 2013 at 11:28 pm

I love this show. TV has really disappointed me in recent years but for very few shows and most are on cable so the seasons will have a year between them. I watch every week and it have gotten really good in the past two episodes. I am surprised the ratings are down. Is 7 Million on a Sunday really that low?

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Pam March 4, 2013 at 9:19 am

My husband and I love the show, however, we cannot get past Mary Margaret’s haircut.
It is a ridiculously short, way too boyish, makes-her-ears-stick out hair-style for a character which is supposed to be the epitome of beauty and femininity. It seems as though they try to make up for it by giving her extremely fake looking eyebrows.
The over-all effect greatly detracts from her character. Perhaps, as she does as Snow White, she should also wear a wig as Mary Magaret.

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Erica March 3, 2013 at 10:06 am

I love this show…it’s something that I can actually watch while my kids are awake that isn’t a cartoon

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Cheryl February 26, 2013 at 1:55 am

Love it!!! Keep it going ~~~~ Happily ~ Ever ~ After~~~~~

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Emma February 25, 2013 at 7:18 pm

If this show is cancelled my life is over

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PATT February 17, 2013 at 9:15 pm

I DO NOT LIKE THIS SHOW AT ALL.

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Sage February 3, 2013 at 8:29 pm

Noooo!! Don’t cancel! It’s all I have

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jojo January 20, 2013 at 7:04 pm

Maybe the show would have a bit higher ratings if they didn’t keep giving more importance to the action instead of the character development (only Regina’s one is satisfacting so far)… plus they keep adding new people and stories leaving open too many losen threads… another thing that bothers me is that MORE THAN OFTEN there are characters that act totally out of character just to keep a situation going in a certain way (example: HENRY being that surprised about finding his parents still in bed at noon… come on guys,the kid stole a card to get his way to Boston! He’s not stupid!) and the list is really long! Oh and there’s also AUGUST’s matter: did they just all deleted the fact he existed and actually lived there for a while… did really Emma and Henry forget their friend so easily??? I still LOVE the show but sometimes the quality of the writing is just too silly -.-

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Kris January 10, 2013 at 9:52 pm

‘Once Upon a Time’ is a fantastic show for the whole family and worth keeping on Sunday nights! My 9-year old son loves this show and we watch it together. I know he would be extremely disappointed if this show was cancelled. I think it is fascinating how the writers are able to intertwine storybook fairytale stories into the writing to create a unique and interesting storyline. I personally really like the show and would hate to see it cancelled!

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Keller December 5, 2012 at 10:59 pm

Get August back. It seems the episodes that had him in it were the highest rated one.

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Why Watch October 30, 2012 at 11:14 am

Once the magic curse was broken, so was the basic premise of the show and a lot of my interest. Perhaps they should have merged Once Upon A Time and Revenge into one show, that would have kept it interesting. You know they are hitting bottom when they start dredging up characters from any story ever told.

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geri October 30, 2012 at 11:05 am

I have lost interest in this show. I really liked it last season, but it has lost something, I’m just not sure what.

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Mike October 30, 2012 at 6:29 am

Can’t beleive this rubbish got renewed for 2nd series

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Duane October 16, 2012 at 10:09 am

I like the show but of course there’s nothing good opposite it. Only thing bugs me is the kid. Why don’t the adults keep him in line? Let it go-no he gets in the way. Go to school-no he does something else. I know he ties thing together but…

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