Based on some of the early buzz, it seemed like Prime Suspect was poised to be one of NBC’s most successful shows of the new fall season. Apparently the general public didn’t get the memo.
Last night’s debut of Prime Suspect brought a disappointing 1.8 rating in the 18-49 demographic and just six million viewers, per the fast affiliate numbers. It was in a distant last place in both categories.
The only silver lining was that it did outperform last season’s debut of The Apprentice by 20% in the demo and 31% in total viewership. That’s not saying much though since that non-celebrity edition of Apprentice was such a disaster that NBC won’t be doing one again for a long time, if ever.
The sad truth is that Prime Suspect’s prospects for the future may be even worse than what they appear. We’ll know better when we see the 15-minute ratings and are able to tell how many people fled mid-episode. That will give us an idea of what kind of decline we could see for the second episode. Prime Suspect certainly doesn’t have any viewers to spare.
What do you think? Did you watch Prime Suspect last night? Will you be back? What’s your gut instinct? Should the series continue or should it be cancelled instead?
Image courtesy NBC.