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Primetime Network TV Show Ratings: Friday, November 12, 2010

Published:November 16, 2010

SmallvilleThough it looks like Medium’s been cancelled, the series was once again in first place for the 8pm timeslot among viewers 18-49. It just goes to show how far viewership has fallen on Friday nights. At 9pm, CSI: NY slipped 15% in the demo (compared to last week’s episode) and second place for the hour. Blue Bloods dropped 11% but was still in first place at 10pm.

Over on The CW, the cameo by Teri Hatcher (in a Lois & Clark-like wig) seems to have helped give the drama a boost of 18% in the demo. Unfortunately, Smallville dropped almost 36% in The CW’s young female target demographic. Supernatural was down across the boards, in fourth place for the timeslot, and also lost nearly 36% in the young female demographic.

On NBC, School Pride didn’t lose any demo viewers from last week but the ratings are so terrible they couldn’t go much lower anyway. The same can’t be said for The Good Guys on FOX. The struggling cop series fell once again, after having risen slightly for a couple weeks. Fans should enjoy these shows while they can.

8pm
Medium (cbs)
6.877 million viewers
1.4/5 adults 18-49 demographic, -6.7%

Smallville (cw)
2.900 million viewers
1.3/4 adults 18-49 demographic, +18.2%
1.1/4 A18-34 -8.3%
0.9/3 W18-34 -18.2%

Supernanny (abc)
5.158 million viewers
1.2/4 adults 18-49 demographic, 0%

House (r) (fox)
3.273 million viewers
1.0/3 adults 18-49 demographic,

School Pride (nbc)
2.208 million viewers
0.6/2 adults 18-49 demographic, 0%

9pm
Primetime: What Would You Do (abc)
6.342 million viewers
1.9/6 adults 18-49 demographic, +5.6%

CSI: NY (cbs)
10.015 million viewers
1.7/6 adults 18-49 demographic, -15%

Dateline, two hours (nbc)
5.832 million viewers
1.4/5 adults 18-49 demographic, +7.7%

Supernatural (cw)
2.087 million viewers
0.9/3 adults 18-49 demographic, -18.2%
0.8/3 A18-34 -33.3%
0.9/3 W18-34 -35.7%

The Good Guys (fox)
2.359 million viewers
0.7/2 adults 18-49 demographic, -12.5%

10pm
Blue Bloods (cbs)
10.574 million viewers
1.6/5 adults 18-49 demographic, -11.1%

20/20 (abc)
5.407 million viewers
1.5/5 adults 18-49 demographic, -11.8%

Raw data: © The Nielsen Company via Media Week. The demo +/-% number indicates how many viewers in the 18-49 demographic (the important category to most advertisers) watched over those that watched the last original episode.

What do you think? Why do you think Smallville’s 18-49 demo numbers were up but the younger numbers were down so drastically? What happened to Supernatural? What were you watching?

 

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{ 4 comments… read them below or add one }

R Mom November 21, 2010 at 10:01 am

There is only one show that airs on Friday that matters: Medium, and it is getting cancelled. What is truly being witnessed on these lacking Friday night numbers are the fact that television series tend to go on far too long stretching weak plots, reusing old storylines, and creating themes that are fantastically beyond belief or don’t follow previous established plot lines. Supernatural jumping on the resurgent vampire trend (use to be far better than that), Smallville’s The Blur (Superman) still can’t fly after 10 seasons, and even Medium has erred with its plot lines (Allison’s gift is featured in a flashback highschool episode and in a later season appears to become aware of her gift for the first time upon the day of her marriage). I used to watch all three of these series religiously but now only watch Medium because it is still interesting and entertaining. For the most part Television Series on Primetime Networks need to learn most series have a shelf life of two to four seasons and only good ones can last six to eight seasons. Primetime networks need to have the gravitas to provide good series finales for its successful shows after five to eight seasons instead of attempting to squeeze every ounce of coin from a show that has had success in its early years. Follow HBO’s Example, ride high and end series after a natural run instead after its storyline has weakened past its viewership numbers and what is left is an immutable carcass noone could force themselves to watch!!

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Josie November 17, 2010 at 8:45 pm

I am a female viewer who watches Supernatural, and my interest has dwindled to almost nothing with the Lisa and Ben storyline. I could not care less about Dean and his new family (and I don’t believe for a minute they’re out of the picture for good). It’s basically destroyed all investment I had in Sam and Dean’s relationship (maybe a little wacky relationship, but it’s THEM…it’s the foundation of what SPN IS). Now, I’ve sadly lost all trust in the showrunners to keep it about the brothers.

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al rossi November 17, 2010 at 8:20 am

people go out on friday and saturday nights thats not hard to figure out

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Craig November 16, 2010 at 5:46 pm

Where did all the young women who normally watched the CW go last Friday?

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