Though football coverage makes it difficult for some CBS viewers to find their shows because of overruns, many of the CBS shows were up significantly in the 18-49 demographic this week. Of course, it certainly didn’t hurt that 60 Minutes featured an interview with President Obama.
The news series was up by 135% in the demo over last week’s episode and The Amazing Race got a 27% boost. Undercover Boss, which isn’t nearly the blockbuster that it used to be, actually fell a few percent — the only regular series that did.
The FOX animated sitcoms seem to have benefited from being on hiatus and each got a nice boost. The last original episodes of The Simpsons, The Cleveland Show, Family Guy, and American Dad aired in mid-October.
Over on ABC, their aging line-up also experienced upticks. Extreme Makeover: Home Edition had the biggest gain with a 39% increase over last Sunday’s airing.
|TV show||Viewers (mil)||18-49 demo||Demo
|7:00||abc||America's Funniest Home Videos||7.713||1.6/4||+14.3%|
|7:00||fox||The Simpsons (r)||3.152||1.2/3||---|
|7:30||fox||The Simpsons (r)||4.407||1.9/5||---|
|7:30||nbc||Football Night in America, part 2||3.175||1.0/3||---|
|7:55||nbc||Football Night in America, part 3||9.766||3.4/9||---|
|8:00||abc||Extreme Makeover: Home Edition||9.33||2.5/6||+38.9%|
|8:22||nbc||Pre-Kick (9 minutes)||16.043||5.8/15||---|
|8:31||nbc||Sunday Night Football||19.368||7.4/18||---|
|8:30||fox||The Cleveland Show||6.684||3.1/7||+18.1%|
|9:07||cbs||The Amazing Race||11.013||3.3/8||+26.9%|
|10:00||abc||Brothers & Sisters||8.702||2.5/7||+8.7%|
Raw data: © The Nielsen Company via Media Week. The “Demo +/-%” column indicates how many viewers in the 18-49 demographic (the most important category to advertisers) watched over those that watched the last original episode.
What do you think? Does football overruns bother you? Do you think they help or hurt other shows on the network?
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