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Primetime Network TV Show Ratings: Tuesday, November 9, 2010 [finals]

Dancing with the StarsLast week, much of the Tuesday night schedule was disrupted because of election coverage. This week, the primetime saw a few significant drops and gains.

On FOX, despite a lot of buzz about the particular episode of Glee, the musical-comedy series was actually down in the all-important 18-49 demographic. It was however, still the big winner of the night. Following that, Raising Hope continues to lose a huge part of Glee’s audience but saw an increase of nearly 14% over the last original episode. Running Wilde, which has been off the air for a couple weeks, saw an 18% increase but is still performing dismally.

Over on CBS, NCIS was status quo but NCIS: Los Angeles got a nice bump with an increase of nearly 18% in the demo numbers. The Good Wife didn’t benefit from that however and lost about 8% from the previous original episode. It was however enough to edge out Parenthood to win the timeslot.

The peacock network’s two-hour reality series, The Biggest Loser, was at the same level as the previous original episode and is still ranking fourth for its timeslots. Parenthood was up by 5% over the installment from two weeks ago. Unfortunately, Parenthood seems to have settled in at the 2.0 demo level which is quite a bit lower than last season’s 2.62 average.

And on ABC, No Ordinary Family was up in the ratings for a change. The new show has been falling each week since its premiere. This time, it saw a 10% increase — unfortunately that’s just bit bigger than its loss the previous week. It’s the second lowest-rated show still on the network.

The Dancing with the Stars results show saw the biggest boost of the night, rising 25% over last week’s 90 minute installment. That didn’t help Detroit 1-8-7 unfortunately. The cop series was down more than 10% and continues to languish in last place for the timeslot. It’s ABC’s lowest-rated show.

And finally, on The CW, One Tree Hill fell an astounding 20% in the 18-49 demo, making it the night’s “biggest loser” for real. It lost only 6% however in the network’s target demo of females 18-34. Life Unexpected, which will likely be ending after this season, saw an 8% increase among young females.

    TV show Viewers (mil) 18-49 demo Demo
+/- %
 
8:00 fox Glee 10.99 4.6/13 -6.1%  
8:00 cbs NCIS 19.87 4.0/11 -2.4%  
8:00 nbc The Biggest Loser (two hours) 6.75 2.4/7 0.0%  
8:00 abc No Ordinary Family 7.88 2.2/6 +10.0%  
8:00 cw One Tree Hill 1.70 0.8/2 -20%  
             
9:00 cbs NCIS: Los Angeles 19.87 4.0/11 +17.6%  
9:00 abc Dancing with the Stars: The Results 16.96 3.4/9 +25.0%  
9:00 fox Raising Hope 5.77 2.5/7 +13.6%  
9:00 cw Life Unexpected 1.48 0.7/2 0.0%  
             
9:30 fox Running Wilde 2.83 1.3/3 +18.2%  
             
10:00 cbs The Good Wife 12.33 2.2/7 -8.3%  
10:00 nbc Parenthood 5.00 2.1/6 +5.0%  
10:00 abc Detroit 1-8-7 7.55 1.7/5 -10.5%  
             

Raw data: © The Nielsen Company via Media Week. The “Demo +/-%” column indicates how many viewers in the 18-49 demographic (the important category to most advertisers) watched over those that watched the last original episode.

What do you think? Why did Dancing with the Stars see such a big increase? Why did One Tree Hill fall so far? What were you watching Monday night?

 

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{ 2 comments… read them below or add one }

Craig November 18, 2010 at 8:31 pm

Nobody should be surprised that Raising Hope loses a lot of the audience from Glee. The dancing with the stars show comes on at 9, which sucks away a bunch. The rest turn off their TV and head to bed. I expect many Gleeks have a hard time connecting to the comedy family in Raising Hope.

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Jeremy Rynek November 11, 2010 at 12:44 pm

F**K dancing with the stupid f**king stars. Damn I would love to see it canceled. Not gonna happen though. I’m watching Lie to me and Castle to name a couple on Monday nights. I’ve NEVER EVER watched dancing with the stars. And guess what I’M NEVER GOING TO WATCH IT. And one tree hill is way overdue. Axed it already.

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