Last week, much of the Tuesday night schedule was disrupted because of election coverage. This week, the primetime saw a few significant drops and gains.
On FOX, despite a lot of buzz about the particular episode of Glee, the musical-comedy series was actually down in the all-important 18-49 demographic. It was however, still the big winner of the night. Following that, Raising Hope continues to lose a huge part of Glee’s audience but saw an increase of nearly 14% over the last original episode. Running Wilde, which has been off the air for a couple weeks, saw an 18% increase but is still performing dismally.
Over on CBS, NCIS was status quo but NCIS: Los Angeles got a nice bump with an increase of nearly 18% in the demo numbers. The Good Wife didn’t benefit from that however and lost about 8% from the previous original episode. It was however enough to edge out Parenthood to win the timeslot.
The peacock network’s two-hour reality series, The Biggest Loser, was at the same level as the previous original episode and is still ranking fourth for its timeslots. Parenthood was up by 5% over the installment from two weeks ago. Unfortunately, Parenthood seems to have settled in at the 2.0 demo level which is quite a bit lower than last season’s 2.62 average.
And on ABC, No Ordinary Family was up in the ratings for a change. The new show has been falling each week since its premiere. This time, it saw a 10% increase — unfortunately that’s just bit bigger than its loss the previous week. It’s the second lowest-rated show still on the network.
The Dancing with the Stars results show saw the biggest boost of the night, rising 25% over last week’s 90 minute installment. That didn’t help Detroit 1-8-7 unfortunately. The cop series was down more than 10% and continues to languish in last place for the timeslot. It’s ABC’s lowest-rated show.
And finally, on The CW, One Tree Hill fell an astounding 20% in the 18-49 demo, making it the night’s “biggest loser” for real. It lost only 6% however in the network’s target demo of females 18-34. Life Unexpected, which will likely be ending after this season, saw an 8% increase among young females.
|TV show||Viewers (mil)||18-49 demo||Demo
|8:00||nbc||The Biggest Loser (two hours)||6.75||2.4/7||0.0%|
|8:00||abc||No Ordinary Family||7.88||2.2/6||+10.0%|
|8:00||cw||One Tree Hill||1.70||0.8/2||-20%|
|9:00||cbs||NCIS: Los Angeles||19.87||4.0/11||+17.6%|
|9:00||abc||Dancing with the Stars: The Results||16.96||3.4/9||+25.0%|
|10:00||cbs||The Good Wife||12.33||2.2/7||-8.3%|
Raw data: © The Nielsen Company via Media Week. The “Demo +/-%” column indicates how many viewers in the 18-49 demographic (the important category to most advertisers) watched over those that watched the last original episode.
What do you think? Why did Dancing with the Stars see such a big increase? Why did One Tree Hill fall so far? What were you watching Monday night?
Image courtesy ABC.
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