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Primetime Network TV Show Ratings: Wednesday, November 10, 2010 [finals]

CMAYou can bet that ABC programmers wished that the Country Music Awards were held each week. Not only was the three hour special the big winner for the night, almost all of the shows on the other networks were down.

The biggest loser of the night was the 8pm edition of Hell’s Kitchen. The reality series lost more than 26% of its audience in the 18-49 demographic, when compared to the last original installment. The 9pm episode dropped almost 18%.

The Defenders on CBS dropped nearly 22% in the demo, representing a series low for the legal show. Criminal Minds lost more than 20% of the 18-49 audience. The 3.1 rating is one of the lowest ratings in the show’s six season history. It hit a 3.0 rating back in February 2009.

The best news of the night for regular series came from The CW. While America’s Next Top Model was down in the 18-49 demo, the reality show was up 9.5% in the network’s target audience of women 18-34. Hellcats was the only series that didn’t register losses and actually gained nearly 31% among young women viewers with a 1.7 rating.

    TV show Viewers (mil) 18-49 demo Demo
+/- %
 
8:00 fox Glee 10.99 4.6/13 -6.1%  
8:00 cbs NCIS 19.87 4.0/11 -2.4%  
8:00 nbc The Biggest Loser (two hours) 6.75 2.4/7 0.0%  
8:00 abc No Ordinary Family 7.88 2.2/6 +10.0%  
8:00 cw One Tree Hill 1.70 0.8/2 -20%  
             
9:00 cbs NCIS: Los Angeles 19.87 4.0/11 +17.6%  
9:00 abc Dancing with the Stars: The Results 16.96 3.4/9 +25.0%  
9:00 fox Raising Hope 5.77 2.5/7 +13.6%  
9:00 cw Life Unexpected 1.48 0.7/2 0.0%  
             
9:30 fox Running Wilde 2.83 1.3/3 +18.2%  
             
10:00 cbs The Good Wife 12.33 2.2/7 -8.3%  
10:00 nbc Parenthood 5.00 2.1/6 +5.0%  
10:00 abc Detroit 1-8-7 7.55 1.7/5 -10.5%  
             

Raw data: © The Nielsen Company via Media Week. The “Demo +/-%” column indicates how many viewers in the 18-49 demographic (the important category to most advertisers) watched over those that watched the last original episode.

What do you think? Did you watch the CMA instead of what you usually watch on Wednesday nights? Do you think the CMA accounted for so many shows being down in the ratings? What did you watch?

 

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{ 2 comments… read them below or add one }

Katie November 20, 2010 at 8:26 am

DO NOT take criminal minds ! it needs to stay on its one of the best shows on the tv channels ! need to incorperate the dvr demagrafic

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OleVizer November 12, 2010 at 8:21 pm

Was surprised Criminal Minds had a series low until I realized that fans may have been turned off with the loss of J.J. & Emily (by season’s end) so it will be interesting to see how supportive fans will be of the upcoming spin-off. Even if they plan to have Garcia on both series.

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