ABC Family has announced that Ravenswood, their spin-off of Pretty Little Liars, will premiere on Tuesday, October 22nd. It’s not known how many episodes have been ordered thus far.
The cable channel notes that special clues related to the new series will be released during the summer finale of Pretty Little Liars which airs this Tuesday at 8pm.
Series star Tyler Blackburn (@tylerjblackburn) will kick off the #RavenswoodReveal challenge by tweeting a portion of a photo that reveals a clue into the mystery of Ravenswood. Once Tyler’s tweet is retweeted 1022 times (symbolizing the October 22 premiere date), his castmates Nicole Gale Anderson (@HeyItsNicoleA), Brett Dier (@BrettDier), Britne Oldford (@BritneOldford) and Merritt Patterson (@merrittpattrsn) will tweet out subsequent portions of the photo.
Each new piece will only be triggered after the previous portion has been retweeted 1022 times. Once all of the photo pieces are unlocked, fans will need to assemble the pieces and the resulting photo will divulge a tantalizing secret about Ravenswood.
A Ravenswood promo will also air during the Liars summer finale.
What do you think? Do you plan on checking out Ravenswood? What do you think of ABC Family’s viral marketing plan?