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Cupid: ABC Tries to Save The Unusuals, Pulls Cupid

CupidIf you’ve been following the ratings, you know that neither Cupid nor The Unusuals have been faring very well in the ratings. Tonight, ABC is trying to save one of them by sacrificing the other.

The new version of Cupid that stars Bobby Cannavale, Sarah Paulson, Rick Gomez, and Camille Guaty hasn’t been faring very well. The series’ premiere was a disappointment with 7.56 million viewers and a 2.3/6 rating/share in the 18-49 demographic.

Despite following the ratings powerhouse Dancing with the Stars, Cupid dropped to 6.22 million and a 1.7/5 in week two. In total viewers, that’s a loss of 57% of its lead-in audience. Week three’s numbers were a little better, but not by much. The reviews have been mixed at best and in some ways, it seemed like the alphabet network essentially gave up on the remake before it even aired.

The Unusuals hasn’t been having an easy time either. It debuted to 6.84 million viewers and a 2.2/6 rating/share in the 18-49 demographic. The following week, viewership dropped 12 %, to 6.01 million and a 1.8/5 rating/share. That’s just slightly better than previous timeslot occupant Life on Mars, which was cancelled.

If you had to choose, which would you cancel?

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The network seems to have a bit more faith in The Unusuals and are willing to sacrifice Cupid’s momentum to try to save the oddball cop show. They’ve taken the romantic-comedy series off the air for a week and have replaced it with an original episode of The Unusuals. The cop drama will air again on Wednesday it its regular post-Lost timeslot as well. Cupid is scheduled to return next Tuesday at 10pm.

With this shift in Cupid’s schedule, there are four produced episodes left to air but ABC’s only got three of them on the schedule. Will ABC make room to show the seventh (and likely final) episode of Cupid or will it be left collecting dust on the shelf?

Unfortunately, we’ll have to wait to find out.


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{ 27 comments… read them below or add one }

Katya May 2, 2009 at 4:24 pm

I posted my comment on EOnline as well.

I am sincerely hoping they make an effort to give this show a chance. Not everything on evening television has to be a crime or hospital drama. Between ER (now done), Grey’s, Private Practice, the 3 CSIs, the Unit, Law and Order (pick one, there are several to choose from, on at just about ANY time of day), Numbers, 24, Bones, Cold Case, Criminal Minds, and now Southland, enough is enough! I’m not knocking them, some of those are faves of mine, but it is nice to wind down and escape for once and actually watch something that makes you smile with humorous banter, warm fuzziness (suck it up guys), and not having to watch “blood and guts” all the time. I LOVE THIS SHOW… Talking about canceling it, not even 4 shows into the season, is INSANE! We who love this show would do ANYTHING to help!!! Please, please save the show! :)


Em April 29, 2009 at 2:02 pm

I didn’t even KNOW Cupid was on until a friend mentioned it! (And then, of course, I went onto ABC’s website and caught up on all three aired shows in enough time to watch the newest one yesterday.

And I like it! It’s intelligent and fun and interesting and all the characters we’ve been introduced to so far have been interesting to me.

I liked the original show too, I remember and was disappointed when it got cancelled, but this one is fun too.

I think part of the problem with the premier of Cupid was that they didn’t market/promote it right. I am not an avid tv watcher, but I do get plenty of internet marketing for shows (like the Unusuals) and every five minutes on the TVGuide Channel they’re mentioning something about American Idol (Which I will not watch if you tied me down and taped my eyes open), so I think the marketing/promotion for the show was flawed, personally, which would explain it’s lack of viewership, IMHO.


el cid April 27, 2009 at 8:08 pm

I liked the original Cupid and I like the current Cupid. Maybe the show will end up on a better network like JAG did.


Algirdas April 25, 2009 at 3:31 am

Yo everyone, I am able to get this show just by Internet cause there is no chance to see it on TV in Lithuania… And plenty of people are keep downloading it… Everybody wait for the new episode… The Unusuals never heard about that one, but The Cupid I`m tracking from the first day… best not SciFy TV show ever shown up in the past years…


Steve April 24, 2009 at 10:45 am

I’m sure that what is written here will have little to do with the decision that most likely has already been made . However, I feel compelled to put in my $0.02 worth.

I’ve only been following Cupid on the internet. Not that that matters, I wasn’t included in the polls. But there are a wealth of viewers, like myself, that found the show very entertaining. Why don’t they try it on a different night or time slot? Give it a chance to catch on via word-of-mouth. I liked the show and will miss it when they inevitably pull it.

This is TV at it’s best. Everything that’s airing must draw the most viewers and make the most $$$$, otherwise it’s not worth it. Such a sad state of affairs for TV.


robycop3 April 24, 2009 at 8:41 am

“Robycop3, you’re an idiot.”

please don;t call me your family names.

“First of all, the original Cupid was absolutely amazing with Jeremy Piven and Paula Marshall. ”

That’s YOUR opinion, to which you’re entitled. Personally, I thought it stunk, which is MY PO, to which I’m just-as-entitled as you are to yours.

“They were hilarious together and it was cancelled because it was ahead of it’s time. ”

It was cancelled dueta lacka viewership.

“I agree the remake is not as good, but it’s a lot better than most of the stuff on tv these days. ”

Again, just YOUR opinion. The majority of American TV viewers think otherwise. If not, then “Cupid” would eclipse “American Idol” in viewership.

“And for your whole rant on no failed show EVER being revived, I have two words for you: Family Guy. Put that in your pipe and smoke it!”

I don’t smoke. However, FG wasn’t entirely off the map; it was being aired in reruns on several netlets & individual stations. And it was NOT a flop as the first “Cupid’ was-Fox wanted to make room for another show, so FG, the lowest-rated of their animated series , became the sacrificial lamb.

I stand by my statement that a failed show should not be resurrected.


Miss Clare April 23, 2009 at 9:49 pm

PS- I fall in their 18-49 target demographic and LOVE Cupid. Who are they surveying to get these statistics? Seriously.. Since my invitation for the poll must have gotten lost in the mail or scattered digital bits via the internet, here’s my 2 cents:

“Keep it (going). (*2 thumbs up)”



Miss Clare April 23, 2009 at 9:45 pm

I love watching Cupid. It’s light-hearted, fun, and about love/chemistry. Bobby is adorable. Just wish he’d carry his case of arrows behind his back all day. Totally hot. I really wish ABC would stop pulling shows.. At least finish a season rather than all of these half shows. It gets really disappointing. Perhaps might not even bother checking out ABC, because I don’t like getting hooked on a series and then it gets cut without any sort of resolution. If you’re going to test trial so many new shows, post a new section: “Hope you like it, because if you don’t we give it the BOOT! Disclaimer: Don’t get attached.”


Anonymous April 23, 2009 at 6:34 pm

Love Cupid and hope it makes it!


SaveCupid April 23, 2009 at 4:38 pm

The Unusuals is a terrible show. The writers are trying too hard to make it funny. I couldn’t sit through an entire show. At least with Cupid, it appeals to a wider audience, even the teenage demographics would be able to view it.

I don’t think studios give shows enough of a change to survive. It normally takes at least 7 – 10 episodes before word-of-mouth and bloggers can adequately recommend it. I’m sick of reality TV and it’s a shame that they’re taking away the heart of television–real entertainment.


kooch35 April 22, 2009 at 2:37 pm

Robycop3, you’re an idiot. First of all, the original Cupid was absolutely amazing with Jeremy Piven and Paula Marshall. They were hilarious together and it was cancelled because it was ahead of it’s time. I agree the remake is not as good, but it’s a lot better than most of the stuff on tv these days. And for your whole rant on no failed show EVER being revived, I have two words for you: Family Guy. Put that in your pipe and smoke it!


burro1 April 22, 2009 at 11:45 am

I like the two goofy cops on the Unusuals. The other actors stink. Drop the rest of the show and do a show with those two only. They’re interesting. The female cop with the lead role stinks. Cupid is PU all the way around.


dkfuel April 22, 2009 at 10:44 am

The original Cupid was pure brilliance and I was huge fan of it. The remake has been growing on me, but it definitely isn’t as good as the first one was out of the starter’s gate.

But like I said, it’s been getting better. Personally I feel that’s because I’m getting used to new people playing the characters I so loved in the original.

These days though, networks are even more cutthroat than they were when the original Cupid got axed (and was allowed more time before the plug was pulled).

Unfortunately, it’s not going to make it — again. I was hoping the new one would stay on long enough though so that the old series would be released on DVD! :(


robycop3 April 22, 2009 at 5:40 am

IMO, “Cupid” shoulda never been revived. It was a flop in its first life, & shoulda been left in TV Hades. Have we EVER seen a failed show successfully resurrected? This tells me the creative minds at ABC are in estivation, unable to come up with anything ORIGINAL. “Holy Shades of Dawn Ostroff!”

I guess they didn’t learn anything from CBS’ debacle in reviving “Jericho”, which, unlike “cupid”, had a fair viewership & wasn’t that old.

If I owned a business, I certainly wouldn’t wnat those ABC suits running it for me!


cupidfan April 21, 2009 at 9:02 pm

I am very upset by the intent to cancel Cupid. I notice that the market that is checked for ratings is the 18 to 49 age group, what about the rest of us? Apparently the remaining millions of us don’t count.
I was so happy that there were two new shows on abc that I enjoy every week and now your asking me to choose. Don’t we have enough sitcoms and cop shows? Cupid was something new and I liked it. It was wholesome in an adult way. The same thing happened to Lipstick Jungle on nbc. I bet the same age group was watching that show too.


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