After a season of disappointing ratings, ABC has decided to give Shark Tank a second season — albeit a short one of seven episodes. They’re also shaking things up a bit by introducing guest “sharks” like Jeff Foxworthy and Mark Cuban.
Some viewers aren’t crazy about the idea of introducing celebrity guests to the proceedings but ABC execs didn’t have much incentive to renew the series “as is.” By making some changes and ordering just a handful of episodes, they’re not taking much of a risk and the audience just might grow. ABC network execs tried a similar strategy with Shaq Vs by expanding beyond athletic competitions and with True Beauty by moving the show to Las Vegas.
Barbara Corcoran, the real-estate guru, has been in LA to start taping the second season of ABC’s Shark Tank, where she’s a panelist to find young entrepreneurs. Creator Mark Burnett originally had somebody else lined up for the first season, but a very convincing letter from Corcoran changed his mind. Then, to campaign for the show’s renewal, she filed a 340-page pitch pointing out why it should come back. Network bosses announced in August it would have a new season of eight episodes. Corcoran’s rep said, “Wordy causes have really paid off.”
What do you think? What got the series a second chance? Was it Barbara, the network changes, a combination or something else?
Image courtesy ABC.