The CW was the last to announce their new schedule for the 2009 – 2010 season. The network targets the desirable young female demographic but has been having a hard time attracting many viewers at all — at least when you compare them to the four major networks.
Like FOX, the CW only has two hours of primetime to fill each weeknight. They also recently gave Sunday nights back to the affiliates to program. That means that the network only has to program 10 hours of evening time each week. On the one hand, the execs need to be picky about what shows they keep around. On the other hand, most of their returning shows have been around for quite awhile and may soon be headed to retirement. The network needs successful new programming fast.