Well, that didn’t take long. The CW network has cancelled their new drama, The Beautiful Life, after just two airings.
Co-produced by Ashton Kutcher, The Beautiful Life revolves around a pair of teenagers who have just entered the cut throat world of high-fashion, secretive Raina Mayer (Sara Paxton) and farmboy Chris Andrews (Benjamin Hollingsworth). The series also stars Mischa Barton, Elle Macpherson, Ashley Madekwe, Nico Tortorella, and Corbin Bleu.
The series debuted last Wednesday to just 1.46 million viewers and a 0.7/2 rating/share in the 18-49 demographic. That put the premiere in last place for the hour and also represented a loss of almost 50% of the audience from lead-in America’s Next Top Model.
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This week, the ratings for the second episode came in even lower. Beautiful Life drew only 1.09 million people and a terrible 0.5/1 in the targeted demographic. That represents a 60% loss of the lead-in audience. It was also beaten by a repeat of Magic’s Biggest Secrets Revealed on My Network TV.
To little surprise, the CW network has decided to cut their losses and cancel the drama. They’ve pulled it from the schedule effective immediately and production was shut down earlier today. According to THR, the cast and crew were in the midst of filming the seventh episode. The drama is the latest in a line series that have been paired with Top Model and failed.
For the immediate future, the network will try to generate more interest in struggling freshman series Melrose Place by airing repeats in Beautiful Life’s timeslot.
What do you think? Should the show have been cancelled? Is the series not worth watching or did the network miss an opportunity to make it work?
More about:
The Beautiful Life
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What the heck? We were just getting started!! Its on our top 3 shows. OTH, 90210, BTL then melrose. Not enought promo or somthing. Try advertizing it as Ashtons new series or somthing. BRING IT BACK!!! Or place it in a slot when oth or 90210 is in its off season. Besides we get bored waiting for months. Give us somthing.
I think this was premature of the network. This was the first show in a long time that I actually was excited about watching and really enjoyed the first 2 episodes. I hope they bring it back and give it a full season to see if it catches on, because I know it will.
i loved that show and so did my friends. We were all like what happened? When it suddenly did not appear that week. It only had two airings for crying out loud! It was surprisingly good and different! They should bring it back! What a waste to not air it! BRING IT BACK
i want that show back! its better than melrose!
I most definitely think that they did not give the show a chance…i was becoming obsessed…i want it back!!!
Bring it back! I think the show was very good. They did not give the show a chance. I thought it was better than, OTN, Melrose Place, and 90210. I hope to see the show in the future.
WTH?! THATS BS! IT WAS SO GOOD! IT WAS MY NEW FAVORITE! BRING IT BACK
People didnt have a chance to Know it better, why they didnt wait to show the 6 recorded episodes? … Worst series were on air at least for one only season! OUCH
this is crazy i loved the beautiful life. this was like my new show it is sooo much better than gossip girl. i cannot believe they canceled it…what the hell?! it was the best show on tv. they need to bring it back bc that show would have been the ****!
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