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The Firm: Exiled to Saturdays; Cancelled?

The Firm canceled on ThursdaysNBC has cancelled the Thursday airings of their low-rated legal series, The Firm, and sent it packing to Saturday nights at 9pm beginning February 11th.

The Firm follows attorney Mitch McDeere (Josh Lucas), his wife Abby (Molly Parker), and their daughter Claire (Natasha Calis), as they emerge from the witness protection program after 10 years. They relocate to Washington, DC to restart their lives but problems from the past quickly resurface. The show’s cast also includes Callum Keith Rennie, Juliette Lewis, Tricia Helfer, and Shaun Majumder.

NBC had high hopes for the legal drama but it stumbled in the ratings right from the start. The two-hour premiere of The Firm registered just a 1.4 rating in the 18-49 demographic and 6.32 million viewers. The numbers got even worse once the show moved to Thursday nights and, for the past two weeks, has only mustered a 0.8 rating with fewer than three million total viewers.

It’s no surprise that NBC is banishing The Firm to Saturday nights with ratings like these. Grimm repeats will fill the Thursdays at 10pm timeslot for the immediate future. Starting March 1st, the peacock network’s new drama Awake will take over.

While it looks highly unlikely that NBC will purchase a second season of The Firm, it seems certain that viewers will get to see all 22 episodes of season one.

If The Firm had been a typical network show, the episode order probably would have been cut down to 13 installments because of the low ratings. However, NBC’s deal for The Firm is unique and a bit more like the one the network had for Merlin, the supernatural drama produced by the BBC.

Sony and Entertainment One partnered to produce The Firm, primarily for the overseas market. Thanks to pre-sales and Canadian production tax credits, the cost of producing the series was already paid for and NBC was able to pick up the show for a greatly reduced licensing fee, just like any other secondary buyer.

If The Firm had been a big success, NBC would have made quite a profit on the series. As things worked out, the network may still be making some money on the deal or at least hasn’t lost much.

Will there be a second season? That depends on Sony and Entertainment One, not NBC.

What do you think? Do you like The Firm? Do you think it should continue?

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{ 889 comments… read them below or add one }

Betty Morgan October 8, 2012 at 2:44 am

The Firm was the only NBC show I watched. Hope it finds a home somewhere else.


Tootsie & Butch October 7, 2012 at 3:52 pm

The Firm one of the better shows on TV in 2012. Why is that the good shows have to be
cancelled and then the trashy ones still come on every year. Go figure. Maybe some
network will pick it up. LET’S HOPE SO.


William and Janet October 6, 2012 at 3:13 pm

We both enjoy “The Firm” very much. When we consider all the other trash on the air, is it too much to expect a very good show to be renewed?


Rosemary October 3, 2012 at 2:59 pm

I LOVED “The Firm”. Couldn’t wait for the next episode. I knew that the “powers that be” would get rid of something that good, and give us the trash that is offered.


Vickey October 2, 2012 at 9:59 am

NBC, Please give us 50+ a decent show to watch. So much is related to the 20 – 30 group. Harrys Law is another show not to cancel.


Anonymous October 1, 2012 at 8:11 am

ca’t believe low ratings. show had the wow factor.


Florence mmitchell September 30, 2012 at 2:03 pm

I love this show Well written & acted. I hope it gets another chance for a second season . I would encourage viewers to watch season one to become familiar with the story line & characters


Patty September 29, 2012 at 7:55 pm

I love the show. So sad if its cancelled!!!!!


kim September 29, 2012 at 6:18 pm

please don’t cancel love this show its so disappointing


Donna September 28, 2012 at 6:01 am

I am extremely disappointed not to see The Firm on this falls list. It was the one show I lived for from week to week. It was very well written, exciting, and the actors were perfect for their parts. Please find someway to bring it back.


shelly russell September 26, 2012 at 4:38 pm

Absolutely love this show, very well written!


glenna carter September 26, 2012 at 3:03 pm

I loved this show. Hard to keep up with the changing of nights but did not miss a show. Would love to see it come back for second season.


Darlene September 25, 2012 at 10:07 pm

My entire family loves the firm!!!!!!!!!!!!!!! Loved the book………… the show please do not cancel…please!


Jody September 25, 2012 at 3:24 pm

I love The Firm please renew it for another season…


Jessie September 25, 2012 at 1:58 pm

Please don’t cancel The Firm!!!!


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