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The Firm: Ratings for the 2011-12 Season

The Firm ratingsHere are the newest ratings for The Firm. This TV series picks up 10 years after the events in the John Grisham novel and stars Josh Lucas, Molly Parker, Callum Keith Rennie, and Juliette Lewis. The first season of The Firm typically airs Thursday or Saturday nights on the NBC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if The Firm is going to be cancelled or renewed for season two. Check out our NBC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final series ratings: 0.6 rating in the 18-49 demographic with 2.87 million total viewers.

Episode 01-22: Saturday, 07/14/12 (finale)
0.3 in the demo (-25% episode-to-episode change) with 1.72 million. (fast affiliate numbers)

Episode 01-21: Saturday, 07/07/12
0.4 in the demo (-20% episode-to-episode change) with 2.27 million. (fast affiliate numbers)

Episode 01-20: Saturday, 06/30/12
0.5 in the demo (0% episode-to-episode change) with 2.56 million. (fast affiliate numbers)

Episode 01-19: Saturday, 06/23/12
0.5 in the demo (+25% episode-to-episode change) with 2.14 million. (fast affiliate numbers)

Episode 01-18: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.3 million. (fast affiliate numbers)

Episode 01-17: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.4 million. (fast affiliate numbers)

Episode 01-16: Saturday, 05/12/12
0.4 in the demo (-20% episode-to-episode change) with 2.2 million; fourth in the timeslot.
Season average: 0.65 in the demo with 3.11 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been cancelled by NBC but…

Episode 01-15: Saturday, 04/28/12
0.5 in the demo (+67% episode-to-episode change) with 2.1 million; tied for third in the timeslot.
Season average: 0.67 in the demo with 3.17 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-14: Saturday, 04/21/12
0.3 in the demo (0% episode-to-episode change) with 1.80 million; fourth in the timeslot.
Season average: 0.68 in the demo with 3.25 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-13: Saturday, 04/14/12
0.3 in the demo (+33% episode-to-episode change) with 1.90 million; fourth in the timeslot.
Season average: 0.71 in the demo with 3.36 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-12: Saturday, 03/31/12
0.3 in the demo (-25% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.74 in the demo with 3.48 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-11: Saturday, 03/24/11
0.4 in the demo (-33% episode-to-episode change) with 2.90 million; fourth in the timeslot.
Season average: 0.78 in the demo with 3.60 million.
Demo average rank: #19 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-10: Saturday, 03/10/11
0.6 in the demo (+50% episode-to-episode change) with 3.50 million; tied for third in the timeslot.
Season average: 0.82 in the demo with 3.67 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-09: Saturday, 03/03/11
0.4 in the demo (0% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.84 in the demo with 3.69 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-08: Saturday, 02/25/11
0.4 in the demo (-20% episode-to-episode change) with 2.30 million; fourth in the timeslot.
Season average: 0.90 in the demo with 3.88 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-07: Saturday, 02/18/11
0.5 in the demo (-38% episode-to-episode change) with 2.70 million; fourth in the timeslot.
Season average: 0.97 in the demo with 4.10 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been moved to Saturday nights (the network TV graveyard).

Episode 01-06: Thursday, 02/02/12
0.8 in the demo (0% episode-to-episode change) with 3.0 million; third in the timeslot.
Season average: 1.05 in the demo with 4.34 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Thursday, 1/26/12
0.8 in the demo (-11% episode-to-episode change) with 2.75 million; third in the timeslot.
Season average: 1.10 in the demo with 4.61 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Thursday, 01/19/12
0.9 in the demo (-10% episode-to-episode change) with 3.42 million; third in the timeslot.
Season average: 1.18 in the demo with 5.07 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Thursday, 01/12/12
1.0 in the demo (-29% episode-to-episode change) with 4.23 million; fourth in the timeslot.
Season average: 1.27 in the demo with 5.62 million.
Demo average rank: #12 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episodes 01-01 and 01-02: Sunday, 01/08/12
1.4 in the demo (-8% episode-to-episode change) with 6.32 million; fourth in the timeslot at 9pm, second at 10pm.
Season average: 1.40 in the demo with 6.32 million.
Demo average rank: #9 of 14 scripted TV shows on the network (Fall 2011 – Spring 2012).

It was a very disappointing debut for this high-profile legal drama. In addition to the weak cumulative ratings, the early numbers indicated that many viewers tuned out as the two hour premiere progressed. Fewer people are expected to watch the next episode and The Firm already can’t afford to lose any viewers.

Compared to The Cape’s premiere one year earlier, the peacock network is down by 46% in the demo and 25% in total viewers. The Cape fell to a low 1.2 in the demo before being cancelled by NBC.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like The Firm TV series? Do you think it should be cancelled or renewed for a second season?

 

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{ 290 comments… read them below or add one }

DALE December 30, 2013 at 2:26 am

This was by far my favorite show, It is ashamed it was cancelled, Hopefully another network will pick it up and make a go at it.

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Paulette February 2, 2013 at 6:43 pm

To bad that the Firm was cancelled I wish you would bring it back this year :)

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SUE January 28, 2013 at 4:39 pm

WHO THE HECK RATES THESE SHOWS BECAUSE THE FIRM WAS A GREAT SHOW AND I HAVE BEEN WAITING FOR IT TO COME BACK ON. MAYBE BECAUSE IT DIDN’T HAVE ENOUGH SMUT FOR VIEWS SO YOU CANCELED IT!

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Janet Giffear January 11, 2013 at 5:45 pm

My family,friends and I love this show . I either watched it live or dvr’d it to watch at another time. I think by changing the time slots and canceling shows was a problem. I always looked forward to the next show. Please don’t cancel, this is a great show.

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Kate Watts November 12, 2012 at 12:08 am

Great show! Just watched the entire season on DVD. So sorry to hear that it is canceled. You always cancel the intelligent shows and keep the smutty loser programs. I would watch this is it was continued. I do not watch TV because I tire of bad programming. Reconsider The Firm!

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Debbie October 10, 2012 at 1:05 pm

Another great show cancelled. I really enjoyed watching this show looked forward to it. It stinks when there are so many reality and sitcoms on that aren’t worth watching !!!

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helen cahn September 11, 2012 at 7:13 pm

I am very dissapointed this show was cancelled i loved it

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Bobbi September 6, 2012 at 7:06 am

I just Loved The Firm sad to see it has been cancelled and, Harry’s Law as well. I am a big fan of both series. Hopefully the network will re-think is position on these two shows going forward.

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karen schroeder September 2, 2012 at 3:29 pm

I am so sad. The only two shows that I watched on NCB have both been canceled. Harry’s Law was super and I loved The Firm. Sad for NBC that they had to cancel such good shows. Did they think that maybe the time slot wasn’t the best for these shows. I always DRV’ed them so as not to miss them.

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Anonymous October 7, 2012 at 4:17 am

The Firm was a great show. They threw people off with cancelled viewings from week to week. One time they had to double up on the show due to a cancellation for 2 weeks. If they were more consistent with the showtimes they would have better results.

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Tracy Schuman August 30, 2012 at 7:51 pm

I loved The Firm series I would like for it to come back there are not many series that I watch but this was one please dont cancel it i love John Grisham hes my fav author n i would love to see where he could take this series too. If you dont cont it Ithink there should be a 2nd book picking up where the series left off :)

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