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The Firm: Ratings for the 2011-12 Season

The Firm ratingsHere are the newest ratings for The Firm. This TV series picks up 10 years after the events in the John Grisham novel and stars Josh Lucas, Molly Parker, Callum Keith Rennie, and Juliette Lewis. The first season of The Firm typically airs Thursday or Saturday nights on the NBC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if The Firm is going to be cancelled or renewed for season two. Check out our NBC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Episode 01-07: Saturday, 02/18/11
0.5 in the demo (-38% episode-to-episode change) with 2.7 million. (These are fast affiliate numbers and will be updated to reflect the national ratings when they are available.)

UPDATE: The Firm has been moved to Saturday nights (the network TV graveyard).

Episode 01-06: Thursday, 02/02/12
0.8 in the demo (0% episode-to-episode change) with 3.0 million; third in the timeslot.
Season average: 1.05 in the demo with 4.34 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Thursday, 1/26/12
0.8 in the demo (-11% episode-to-episode change) with 2.75 million; third in the timeslot.
Season average: 1.10 in the demo with 4.61 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Thursday, 01/19/12
0.9 in the demo (-10% episode-to-episode change) with 3.42 million; third in the timeslot.
Season average: 1.18 in the demo with 5.07 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Thursday, 01/12/12
1.0 in the demo (-29% episode-to-episode change) with 4.23 million; fourth in the timeslot.
Season average: 1.27 in the demo with 5.62 million.
Demo average rank: #12 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episodes 01-01 and 01-02: Sunday, 01/08/12
1.4 in the demo (-8% episode-to-episode change) with 6.32 million; fourth in the timeslot at 9pm, second at 10pm.
Season average: 1.40 in the demo with 6.32 million.
Demo average rank: #9 of 14 scripted TV shows on the network (Fall 2011 – Spring 2012).

It was a very disappointing debut for this high-profile legal drama. In addition to the weak cumulative ratings, the early numbers indicated that many viewers tuned out as the two hour premiere progressed. Fewer people are expected to watch the next episode and The Firm already can’t afford to lose any viewers.

Compared to The Cape’s premiere one year earlier, the peacock network is down by 46% in the demo and 25% in total viewers. The Cape fell to a low 1.2 in the demo before being cancelled by NBC.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like The Firm TV series? Do you think it should be cancelled or renewed for a second season?


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{ 39 comments… read them below or add one }

Jackie February 19, 2012 at 11:25 am

Oh come on. Don’t cancel one of the best shows on TV. The show has great characterization; wonderful actors and actresses and a fabulous storyline. What more do you want? It’s really sad that so many of us got sucked in to the return of Mitch McDeere and company, only to leave us hanging at: “Here we go again”? Please don’t cancel. The Firm is a much needed and fresh change from the other countless and mundane law scenerios. I rest my case.

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bryan February 19, 2012 at 1:13 pm

I think its a wonderful show for a change. Hope it doesn’t get canceled!!

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bryan February 19, 2012 at 1:14 pm

wonderful show hope ot doesn’t get canceled!!

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Jason February 19, 2012 at 3:29 pm

Down 38% in the latest episode? That’s beyond embarrassing. NBC has a few interesting pilots for next fall. Beautiful People, Frontier, Midnight Sun, Revolution, Notorious and Hannibal all have potential. I hope they pick the good pilots because they really need a win.

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Joyce Walker February 19, 2012 at 3:39 pm

Good show a must for NBC
Better than some of the junk they have on TV now days

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christine February 19, 2012 at 4:52 pm

we love the firm! being that the airing day has changed twice, we have missed the show two weeks in a row. perhaps the ratings are low because nobody knows what night to tune in!

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Anonymous February 19, 2012 at 10:50 pm

I just started watching it, and really like it! Hope it stays around!!!

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Lindsay Garrison February 20, 2012 at 2:50 pm

Love the show a lot….but you lose your audience when I never know when it’s going to come on. Hard to build a following without a set day & time. Give it that & some promotion & see what happens before you pull the plug.

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