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The Firm: Ratings for the 2011-12 Season

The Firm ratingsHere are the newest ratings for The Firm. This TV series picks up 10 years after the events in the John Grisham novel and stars Josh Lucas, Molly Parker, Callum Keith Rennie, and Juliette Lewis. The first season of The Firm typically airs Thursday or Saturday nights on the NBC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if The Firm is going to be cancelled or renewed for season two. Check out our NBC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final series ratings: 0.6 rating in the 18-49 demographic with 2.87 million total viewers.

Episode 01-22: Saturday, 07/14/12 (finale)
0.3 in the demo (-25% episode-to-episode change) with 1.72 million. (fast affiliate numbers)

Episode 01-21: Saturday, 07/07/12
0.4 in the demo (-20% episode-to-episode change) with 2.27 million. (fast affiliate numbers)

Episode 01-20: Saturday, 06/30/12
0.5 in the demo (0% episode-to-episode change) with 2.56 million. (fast affiliate numbers)

Episode 01-19: Saturday, 06/23/12
0.5 in the demo (+25% episode-to-episode change) with 2.14 million. (fast affiliate numbers)

Episode 01-18: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.3 million. (fast affiliate numbers)

Episode 01-17: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.4 million. (fast affiliate numbers)

Episode 01-16: Saturday, 05/12/12
0.4 in the demo (-20% episode-to-episode change) with 2.2 million; fourth in the timeslot.
Season average: 0.65 in the demo with 3.11 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been cancelled by NBC but…

Episode 01-15: Saturday, 04/28/12
0.5 in the demo (+67% episode-to-episode change) with 2.1 million; tied for third in the timeslot.
Season average: 0.67 in the demo with 3.17 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-14: Saturday, 04/21/12
0.3 in the demo (0% episode-to-episode change) with 1.80 million; fourth in the timeslot.
Season average: 0.68 in the demo with 3.25 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-13: Saturday, 04/14/12
0.3 in the demo (+33% episode-to-episode change) with 1.90 million; fourth in the timeslot.
Season average: 0.71 in the demo with 3.36 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-12: Saturday, 03/31/12
0.3 in the demo (-25% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.74 in the demo with 3.48 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-11: Saturday, 03/24/11
0.4 in the demo (-33% episode-to-episode change) with 2.90 million; fourth in the timeslot.
Season average: 0.78 in the demo with 3.60 million.
Demo average rank: #19 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-10: Saturday, 03/10/11
0.6 in the demo (+50% episode-to-episode change) with 3.50 million; tied for third in the timeslot.
Season average: 0.82 in the demo with 3.67 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-09: Saturday, 03/03/11
0.4 in the demo (0% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.84 in the demo with 3.69 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-08: Saturday, 02/25/11
0.4 in the demo (-20% episode-to-episode change) with 2.30 million; fourth in the timeslot.
Season average: 0.90 in the demo with 3.88 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-07: Saturday, 02/18/11
0.5 in the demo (-38% episode-to-episode change) with 2.70 million; fourth in the timeslot.
Season average: 0.97 in the demo with 4.10 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been moved to Saturday nights (the network TV graveyard).

Episode 01-06: Thursday, 02/02/12
0.8 in the demo (0% episode-to-episode change) with 3.0 million; third in the timeslot.
Season average: 1.05 in the demo with 4.34 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Thursday, 1/26/12
0.8 in the demo (-11% episode-to-episode change) with 2.75 million; third in the timeslot.
Season average: 1.10 in the demo with 4.61 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Thursday, 01/19/12
0.9 in the demo (-10% episode-to-episode change) with 3.42 million; third in the timeslot.
Season average: 1.18 in the demo with 5.07 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Thursday, 01/12/12
1.0 in the demo (-29% episode-to-episode change) with 4.23 million; fourth in the timeslot.
Season average: 1.27 in the demo with 5.62 million.
Demo average rank: #12 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episodes 01-01 and 01-02: Sunday, 01/08/12
1.4 in the demo (-8% episode-to-episode change) with 6.32 million; fourth in the timeslot at 9pm, second at 10pm.
Season average: 1.40 in the demo with 6.32 million.
Demo average rank: #9 of 14 scripted TV shows on the network (Fall 2011 – Spring 2012).

It was a very disappointing debut for this high-profile legal drama. In addition to the weak cumulative ratings, the early numbers indicated that many viewers tuned out as the two hour premiere progressed. Fewer people are expected to watch the next episode and The Firm already can’t afford to lose any viewers.

Compared to The Cape’s premiere one year earlier, the peacock network is down by 46% in the demo and 25% in total viewers. The Cape fell to a low 1.2 in the demo before being cancelled by NBC.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like The Firm TV series? Do you think it should be cancelled or renewed for a second season?

 

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{ 290 comments… read them below or add one }

Sharon Stutsman August 21, 2012 at 8:23 am

My husband and I are convinced that if we really like a show it will be cancelled. Why did you move this show and then no ads as to where and when it will show? This was a really good show with excellant writing and acting. Please bring it back and look at the other shows on which days and pick a time that there is nothing else on. Why do you think that USA and TNT shows are getting so popular. Not every one is into reality shows and talent shows. Thank you for allowing me to comment. Sharon

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Nancy August 17, 2012 at 7:19 am

I’m hoping to see thsi picked up by an alternate source. I watched or recorded every week
and thoroughly enjoyed this show. I am highly disapointed it has beeen cancelled. I heard rumblings of cancellation almost from the beginning. It seems like The Firm might not have had a chance from the start. There has to be room on TV a show like this especially when there are so many channels and so little good TV to watch!!!!!!

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Lee August 5, 2012 at 8:36 pm

Only show I watch. Love it! I had to chase it on the internet because NBC changed the time slot, then jerked around the airing dates, so there was no consistency. It was much less frustrating to just watch it on the NBC ‘The Firm’ website.

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swede August 3, 2012 at 3:42 pm

How can the networks count viewers when so many of us with DVR’s don’t watch at the specified time, but tape it for later viewing. I never watch any shows at the time they are on the air. None of those in my circle or family or friends does either. If there were some way to count DVR viewers, I am sure programs like this one and The Ringer and others that have been canceled would be in the top rated slots.

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Geo July 29, 2012 at 4:13 pm

Well it seems a good show I like is about to get cancelled. The quickest way to make your point is not buy the products they advertise in the commercials . there is some really bad shows out there this is not one of them. Keep the firm alive another season .

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Cal July 28, 2012 at 11:47 am

I also enjoy this show very much. Reality shows are garbage and I refuse to watch them. Let’s see if NBC can grow some balls and buck the system to keep this show on against the odds and against the trends of cancelling the shows people enjoy and putting on another mind numbing reality show because it’s cheaper.

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B Wagner July 24, 2012 at 9:07 pm

NBC doesn’t know a great program when they have it. No wonder their ratings are in the dumper. Program is just like reading a Grisham novel and everyone knows how terrific his work is. NBC shoud put it in a good time slot and promote it so the few viewers they do have can watch and spread the word!!

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Judy Rychlewski July 22, 2012 at 10:18 pm

This is the best show – so exciting and full of suspense and twists. Keep it!

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Heather Hilkey July 22, 2012 at 5:00 pm

We Love the Firm!!!!!!!!PLease Do Not cancel it!!!!! We are on edge every week looking forward to each episode. We would be so sad if you took it off the air!

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RitaH July 22, 2012 at 10:07 am

I am about done with NBC. If they have truely cancelled The Firm I seriously doubt I will ever watch that cannel again. The Firm was one of the best shows on and finally shomething that made NBC watchable. I will just have to stick with CBS, maybe they will pick up The Firm!

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Daniel M July 22, 2012 at 12:46 am

Did the recording of the show onto the DVR count toward the ratings even though the cable box wasn’t on the actual channel it aired on at the time it aired? I assumed it did (biting my nails).

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admin July 22, 2012 at 1:29 pm

Daniel M ยป The ratings are based on a sampling, not everyone’s viewing. If you’re a Nielsen family, your viewing is being counted. If not, it’s not.

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Daniel M July 22, 2012 at 12:43 am

My wife and I just finished watch the last 2 chapter tonight that we record every week so we can fast forward through the lame commercials to get back to the action and we really want to see how a 2nd season unfolds. First, The Cape was cancelled, please don’t hit me with another cancellation of a show we love to watch.

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Pennie July 21, 2012 at 10:03 pm

Love this show! Please find a place for a second season. So few intellingent shows it would be a shame to loose one more.

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Tyrone johnson July 21, 2012 at 10:00 pm

NBC sucks always canceling good shows but keep trash like Jay Leno on the air. Why don’t they fight for their shows like they did for Jay?

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Patty July 21, 2012 at 5:08 pm

I LOVE this show! I am so disappointed to hear of the cancelation! PLEASE keep this show going! It is one of the only shows I actually enjoy watching. So much of TV today is reality which is hardly quality programming or even entertaining. We need more shows like The Firm. It is sad to see how TV programming is deteriorating.

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