Following a successful mini-series, USA Network assumed that viewers would want to watch a weekly version of The Starter Wife. After 10 episodes, it seems the numbers weren’t big enough and the TV show’s been cancelled.
The Starter Wife mini-series stars Debra Messing as Molly Kagan, a Hollywood wife/mother who has it all. Her life is turned upside down when her studio exec husband, Kenny (Peter Jacobson, later David Alan Basche), dumps her for a young starlet. Within hours, Molly’s social circle discards her and all that she knows is in turmoil. She slowly rebuilds her life and, by the time the TV show begins, Molly’s on her way to thriving. Castmembers include Judy Davis, Chris Diamantopoulos, Joe Mantegna, Stephen Moyer, Anika Noni Rose, Novella Nelson, Aden Young, Bethany Whitmore, Miranda Otto, Trilby Glover, Hailee Denham, Gigi Edgley, Hart Bochner, Danielle Nicolet, Reggie Austin, James Black, Brielle Barbusca, and Daniel Gerroll.
The mini-series of Starter Wife kicked off on May 31, 2007 and ran for six installments. The premiere attracted 5.4 million viewers with over half of those being in the coveted 18-49 demographic. Based on the numbers, USA announced plans to make Starter Wife a regular series. Unfortunately, the October 2007 announcement coincided with the writers strike and nothing happened for several months.
That delay may have been particularly costly for any momentum the show could have had. The Starter Wife TV show debuted a year later, on October 10, 2008. The viewership was much less smaller. Though the show’s season average of 2.4 million is impressive for a cable audience, USA’s other series have been attracting more than double that number.
Despite Messing’s being featured in USA’s current “Characters Welcome” campaign, the network has opted not to renew Starter Wife for a second season.
A statement from USA reads, “The Starter Wife was an award-winning, critical and creative success. We were thrilled with its performance as a miniseries, expanded and enriched it through an additional 10 episodes and reached what we all feel is a satisfying conclusion.”
Unfortunately, viewers may not agree. How will their new life in San Francisco affect Devon and Liz? What will happen to Joan and her troubles with the law? Is there any hope for Molly and Zach’s relationship? We’ll likely never know.
Image courtesy USA Network.