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The Vampire Diaries: With Decent Ratings; Cancel It or Keep It?

The Vampire DiariesThe CW’s small-screen answer to the Twilight phenomena, The Vampire Diaries, has been on the air for three weeks. So, will the vampire series have a long life or will its life be cut short, staked to the heart like The Beautiful Life?

The Vampire Diaries story begins with teens Elena (Nina Dobrev) and Jeremy (Steven R. McQueen) adjusting to life after the sudden death of their parents. Elena manages to find some comfort with friends like Bonnie (Katerina Graham), Caroline (Candice Accola), and former boyfriend Matt (Zach Roerig). Jeremy is on a more dangerous path, hanging out with stoners and using drugs.

As the new school year begins, Elena becomes drawn to a handsome and mysterious new student, Stefan Salvatore (Paul Wesley), who is secretly a vampire. Later, Elena almost dies from a savage bite to the neck. It comes courtesy of Stefan’s evil and estranged brother, Damon (Ian Somerhalder), who’s also in love with the mortal girl.

Is Vampire Diaries worth watching?

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The supernatural drama debuted on September 10th to 4.91 million viewers and a 2.1/7 rating/share among adults 18-49. What’s more, viewership grew between the first and second half hours, a good indication that people liked what they saw and would return the following week.

Though those numbers still put the show in third place for its timeslot, Vampire Diaries outperformed Smallville’s season opener a year earlier. For the struggling CW network, the premiere looked very good.

Unfortunately, a week later, the news wasn’t as rosy. With tougher competition from other networks, Vampire Diaries fell to fifth place in the ratings. Viewership dropped to 3.76 million and a 1.6/5 in the key demo. That’s a drop of 23% from the prior week’s audience. Still, considering the numbers from other CW shows, they’re considered respectable.

Last week, the numbers seemed to level off and even grow a little. An average of 3.81 million watched with a 1.7/5. The show was in fifth place in the timeslot and fourth place in the demo, tied with NBC’s struggling SNL Weekend Update Thursday and Parks and Recreation.

While the series isn’t a failure for the struggling CW network, it’s surely not as big a hit as they were hoping for, especially considering the popularity of the Twilight movie and books. The network’s already given the show a full season order and will certainly stick with it in hopes of growing its audience even further.

What do you think? Considering the subject matter, why aren’t more people tuning in? Is the show worth watching or would you cancel it?

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{ 113 comments… read them below or add one }

Phoenix May 10, 2010 at 3:39 pm

KEEP!! Young and old will like this clever vampire serial. The actors really make this a fun romp and the writing has just gotten better and better. Spread the word far and wide so that this great new series will find an audience.


l May 4, 2010 at 10:17 am

cant we like twighlight AND VD?????? for godssakes?


Anak May 10, 2010 at 5:12 pm

Yes!!! I love Twilight and Vampire Diaries… but right now I am so into VD that I can’t even think about Twilight… this is the best show ever, and I need season 2 and 3 and 4 and 10000 :DDD And I want my grandchildren to watch it… :))))

For all those who wants this show to end: Please, stop ruining my life… if you don’t like something just ignore it, because there are others who doesn’t feel the same way you do… :)


Maggie May 4, 2010 at 2:49 am

HAHAH for all u wierdos who think Twilight is better than this show!
IM ALL FOR VAMP DIARIES. haha screw ‘Team Edward’ and ‘Team Jacob’… Im going for ‘Team Stephen’ and ‘Team Damon’
:) ANd im sure many will agree with me !!!!!
Twilighttttt i shitty compared to this.


brenda May 3, 2010 at 8:38 am

HATE THAT twilight
it sucks ballls


Laurie April 30, 2010 at 3:52 pm

U need to cancel this show. It’s just a copy of twilight. That’s why people aren’t watching it.


Emily May 7, 2010 at 1:01 pm

Actually, Twilight copied Vampire Diaries. The series was originally a trilogy published in 1991 and the Twilight book series came out in 2005. If you read both, you’ll see that Stephenie Meyer(author of Twilight) copied a lot of things that happened in Vampire Diaries. Get your facts straight. =)


Maggie May 7, 2010 at 7:39 pm

HAH! Exactly! I agree :)


Laurie April 22, 2010 at 8:33 pm

KEEP IT!!!!! Love the story line, twists and turns. I, personally am not a huge fan of TWILIGHT, and yet I absolutely can’t quite this vampire phenomenom.


Maggie Canales April 5, 2010 at 9:56 am

The twilight movie is nothing compared to the vampire diaries show


Karlee March 30, 2010 at 6:53 pm

Best show EVER!!!! KEEP IT!!!!!!!!!!!!!PLEASE!!!!!!!!!


Ag March 30, 2010 at 4:53 pm

Come on! cancel the show??? why?? if its 10000 times better than the piece of crap that twilight saga is…. Vampires should die out in the sun, not shine!! I hope it continues for more than smallville has already! WE WANT MORE VAMPIRE DIARIES!!!


brenda March 26, 2010 at 7:53 am

they better keep this show is my

number one show
love the cast
they are the best

love uuuuuuuuuuuuu

damon #1


Josie March 6, 2010 at 10:22 am

I agree with Heather, I am retired and I like the show very much.
I do hope you keep the show for a long, long, long time!!!!!!!!


heather March 6, 2010 at 7:32 am

definatley keep the show! i liked the books, but the show is much better for an older audience as well as the teen. please keep the show and season 2 and 3!


C February 18, 2010 at 3:17 pm

I have to say this show needs to be cancelled. Thrown together with 2-Dimensional characters for the sole purpose of taking advantage of people who liked Twilight. Seriously, this is sad and I am a huge fan of the genere.


Laurie April 22, 2010 at 8:34 pm

Whatt????????? (Slow Motion)


elise February 13, 2010 at 12:22 pm

i love the show way better than the twilight movies and i like the books better than the twilight books. so noooo way can they cancel it


imen February 2, 2010 at 11:05 am

make season 2 !!!! AM WAITING for it!!!!
when is it coming out???


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