While ABC was going to the sharks, CBS kicked off their own new reality series. Did it do better than the competition or should it be evicted?
Hosted by Matt Rogers, There Goes the Neighborhood features eight suburban families whose Atlanta community has been enclosed by a 20-foot wall, cutting them off from the outside world. The clans compete against their friends and neighbors in a series of games, kicking one family out of the game each week. The prize for the winning household is $250,000.
The first episode aired on Sunday night and attracted an average of 5.08 million viewers and a 1.6/4 rating/share in the 18-49 demographic. For the timeslot, it ranked in second place in overall viewers and in third place for the demo.
CBS was certainly counting on better numbers, especially considering that the last half-hour of lead-in Big Brother attracted 6.94 million viewers and a 2.5/7 in the demo. Neighborhood lost more than 27% of that audience.
What’s more, viewership dropped over 10% between Neighborhood’s first and second half-hours. That’s a bad sign and typically means that the viewers didn’t like what they saw and won’t be back next week.
While Neighborhood didn’t perform as badly as ABC’s Shark Tank, that’s not saying much. If CBS even lets this show finish out its run in primetime, it’s very unlikely that it’ll be back for another season.
What do you think? Did you watch and, if so, will you be back? Should CBS stick by it or just foreclose?
Image courtesy CBS.
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There Goes the Neighborhood
Aug 10, 2009