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Undercover Boss: Still a Big CBS Hit? Cancel or Keep It?

Published:March 3, 2010

Undercover BossOn CBS’ new reality series, Undercover Boss, corporate CEOs go undercover in their own companies to see what it’s like to live in the trenches.

The network made an interesting gamble and gave the reality series the plumb spot of following Super Bowl XLIV on February 7th. It turned out to be a great move, especially since the game turned out to be the most-watched program in US television history.

For its debut, Undercover Boss attracted an amazing 38.65 million viewers and a 16.2 rating in the demo. With a start like that of course, there’s no place to go but down. The question is, how far?

Should Undercover Boss continue?

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The second week, the reality series dropped to a still very impressive 5.2 in the demo and 15.45 million viewers. In week three, they dropped further to a 4.8 and 13.76 million. However, that was still enough to trounce ABC’s Desperate Housewives in both categories. Last Sunday, the ratings perked back up to a 5.1 and 15.15 million.

The success of the show is a surprise to most but the numbers seem to be holding up pretty well. But how long will that last?

The program seems to have settled into a predictable format already. Will viewers quickly tire of that or will Undercover Boss continue for years, like ABC’s feel-good but formulaic Extreme Makeover: Home Edition?

What do you think? Will you keep on watching Undercover Boss or are you ready to let it go? Cancel or keep it?

 

Image courtesy CBS.

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{ 18 comments… read them below or add one }

Chris April 24, 2013 at 5:23 pm

cancel undercover boss. That show is boring. Why is this show on friday nights. Vegas the show was great being on friday nights. Why did the CBS company switch the shows and the days. Put the Vegas show back on friday nights. keep undercover boss on saturday nights. Vegas being on tv saturday night, isn’t a good idea. Saturday people are usually out or busy. Meantime, there’s a very good chance they will miss the episodes. Please switch vegas back on friday night.

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Don and Bev Block October 31, 2011 at 9:40 am

Hi,
We love Undercover Boss. It is should a great idea that bosses are helping people get started or by giving them a trip, money etc. We definately will keep watching. Please keep the show on!

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Suzz Johnna March 6, 2011 at 7:05 pm

Great Crap Show!!! Wow Boss reward me w a trip for 2, or give me cash so I can donate to a charity I dont give a crap about!! Show sucks!!!!!!!!!!!!

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