On CBS’ new reality series, Undercover Boss, corporate CEOs go undercover in their own companies to see what it’s like to live in the trenches.
The network made an interesting gamble and gave the reality series the plumb spot of following Super Bowl XLIV on February 7th. It turned out to be a great move, especially since the game turned out to be the most-watched program in US television history.
For its debut, Undercover Boss attracted an amazing 38.65 million viewers and a 16.2 rating in the demo. With a start like that of course, there’s no place to go but down. The question is, how far?
The second week, the reality series dropped to a still very impressive 5.2 in the demo and 15.45 million viewers. In week three, they dropped further to a 4.8 and 13.76 million. However, that was still enough to trounce ABC’s Desperate Housewives in both categories. Last Sunday, the ratings perked back up to a 5.1 and 15.15 million.
The success of the show is a surprise to most but the numbers seem to be holding up pretty well. But how long will that last?
The program seems to have settled into a predictable format already. Will viewers quickly tire of that or will Undercover Boss continue for years, like ABC’s feel-good but formulaic Extreme Makeover: Home Edition?
What do you think? Will you keep on watching Undercover Boss or are you ready to let it go? Cancel or keep it?
Image courtesy CBS.