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Undercovers: NBC Orders Four More Scripts for Low-Rated Show

UndercoversDespite being NBC’s lowest-rated scripted series on the weekday schedule, the network has ordered four more scripts for Undercovers, their new action series.

Starring Boris Kodjoe, Gugu Mbatha-Raw, Mekia Cox, Carter MacIntyre, Gerald McRaney, and Ben Schwartz, Undercovers debuted on NBC to a disappointing 2.1 rating in the target 18-49 demographic and 8.7 million total viewers.

In week two, the demo plummeted to a 1.6, a drop of 24%. The ratings have kept falling since then and hit a low of a 1.4 rating last week. It tied for fourth and last place in the timeslot with The CW’s America’s Next Top Model. When a major network ties with a show on The CW, you know they’re in some serious trouble.

TV show supportDespite all of that, NBC appears to be interested in ordering four more installments beyond the initial 13 episode order. The network is supposedly happy with the show creatively but unfortunately, with low ratings, that doesn’t translate into much ad revenue.

Regardless of whether NBC orders additional scripts or episodes, it looks certain that Undercovers is living on borrowed time.

What do you think? Why isn’t Undercovers performing better? What would you change about it or should it just be cancelled?

 

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{ 83 comments… read them below or add one }

KK October 30, 2011 at 7:28 am

Take out the couple (husband) saying sweetie and be more competitive to keep the relationship going and adjust the whole apologizing theme at the end of a makeup.

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Beth Turner March 4, 2011 at 8:28 pm

I thought it had a fresh storyline. Very creative. And all the different countries they go to adds some flavor. There is such sexual energy between the husband and wife characters. I don’t want to see this show go off the air.

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Anonymous February 3, 2011 at 12:20 pm

Love this show! It quickly become a favorite of mine and look forward to it every week. I think though it has been placed in conflicting time slots with other more established shows that also draw big fan bases. Though I usually watch online when I have the time.

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Anonymous January 13, 2011 at 5:33 pm

Do not cancel this show, I love it!!!

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K R December 16, 2010 at 8:50 pm

I really loved watching this show, I am sad to see leave, maybe it will do better with another network catered to people of color.

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