Despite being NBC’s lowest-rated scripted series on the weekday schedule, the network has ordered four more scripts for Undercovers, their new action series.
Starring Boris Kodjoe, Gugu Mbatha-Raw, Mekia Cox, Carter MacIntyre, Gerald McRaney, and Ben Schwartz, Undercovers debuted on NBC to a disappointing 2.1 rating in the target 18-49 demographic and 8.7 million total viewers.
In week two, the demo plummeted to a 1.6, a drop of 24%. The ratings have kept falling since then and hit a low of a 1.4 rating last week. It tied for fourth and last place in the timeslot with The CW’s America’s Next Top Model. When a major network ties with a show on The CW, you know they’re in some serious trouble.
Despite all of that, NBC appears to be interested in ordering four more installments beyond the initial 13 episode order. The network is supposedly happy with the show creatively but unfortunately, with low ratings, that doesn’t translate into much ad revenue.
Regardless of whether NBC orders additional scripts or episodes, it looks certain that Undercovers is living on borrowed time.
What do you think? Why isn’t Undercovers performing better? What would you change about it or should it just be cancelled?
Image courtesy NBC.