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V: ABC Takes to the Skies to Promote New TV Series

V tv showThough it might seem like an obvious choice, ABC execs won’t be borrowing “balloon boy’s” helium saucer to promote their new show, V. Instead, ABC is hiring skywriters to help attract attention to the remake of the 1980s mini-series and TV show.

Beginning on Friday, airplanes will draw giant V’s in the sky at more than 25 landmarks across the country. The network won’t say exactly which locales will be targeted but they’ll reportedly keep marking up the sky several times a day until the series’ launch on November 3rd.

After airing four episodes during November sweeps, the new V will go on hiatus and return mid-season with the remaining nine episodes. ABC’s strategy is considered risky and such breaks have hurt many shows’ ratings in the past. The network maintains that they’re trying to market the new V as more of a special event.

What do you think? Does ABC’s scheduling strategy for V make sense? How about painting the skies? Clever or annoying?

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{ 5 comments… read them below or add one }

Christopher December 3, 2009 at 4:47 pm

I don’t like the ‘hiatus’ idea – The build-up was great but you need to keep the momentum going…And, with a complex series (such as Sci-Fi), you need the continuity to keep the story in mind. So, I don’t really understand why ABC is making this silly choice. I think it’s a mistake. And, I don’t agree with the ridiculous promo of sky-writing ‘V’ in various locations. That’s a waste of time and has very limited appeal.

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Jessie October 27, 2009 at 6:09 pm

I am just hoping that the Space Needle here in Seattle is one of the landmarks they plan to use to advertise!!! I hope this is as good as I remember it being!!

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tnarg October 24, 2009 at 9:12 am

Here in SA we pay a small fortune for our Satalite TV, and they in turn pay a small fortune for the programs, So it’s a real pain in the butt when we get ” the latest blockbuster from American TV” only to have it end shortly after it started. FOR EG !!!!!! Invasion, Vanished, Jerico, Pushing Daisies, Firefly, and many others. But, when you have Bean Counters in charge, and not the artists… this is the order of the day.

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John October 22, 2009 at 12:03 am

I am looking forward to V. Both my wife and I watched V before we got together. I downloaded it as she sounded like she wanted to watch it again. I looked at a couple of episodes, not quite as good as I remembered it as a teen. Hopefully the revamped version will be akin to the upgrade they gave Battlestar Galactica.

I too hate when they air one or more episodes of a new series and then make viewers wait sometimes almost a year before continuing as in the case of the Battlestar Galactica spin off Caprica. Changing the day a show airs does not really affect me. Both tactics are used to reduce risk and make more money for the cable companies without regard for the viewers. Well I show them the same regard and download my shows and watch them commercial free on my schedule. Before someone flames me, I have most of the specialty channels and movie channels and pay over $200/month for cable, so I pay my dues. I feel as such, it is then my choice when and how to view the shows I pay to receive.

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Stu October 21, 2009 at 2:05 pm

I think it’s a dumb move…imo anytime you start a new show and then put it on hold you’re going to lose numbers.

Just like starting a show on a Tuesday and with a few episodes in “moving” it to Friday (or any other night).

Viewers LIKE to be able to get a routine down and look forward to their shows…and enough time for that routine to feel comfortable. Screw with the schedule and make people miss episodes and storylines and you will see the numbers plummet.

So again, imo…I think it’s a bad move ;)

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