Even before it premiered, Work It was getting plenty of negative reviews. Some believe there’s no such thing as bad publicity though and that attention may have drawn a few more people to watch Work It than normally might have.
Work It revolves around a pair of unemployed guys (Ben Koldyke and Amaury Nolasco) who believe the only way they can find jobs as pharmaceutical reps is to pretend to be women. Unfortunately, once they start work, they realize the ruse isn’t as easy as it seemed. The sitcom also features Beth Lacke, John Caparulo, Rebecca Mader, Rochelle Aytes, Kate Reinders, Kirstin Eggers, and Hannah Sullivan.
Last night’s premiere, per the fast affiliate ratings, registered a 2.0 rating in the 18-49 demographic and 6.1 million total viewers. On the positive side, Work It retained 80% of its Last Man Standing lead-in and improved over the last original episode of Man Up! by 25%. That’s probably how ABC will try to spin these numbers into looking promising.
The reality is that Work It had a weak debut and the network was down by 17% when compared to the lackluster premiere of Man Up!. The ratings for Man Up! fell quite quickly and, with many calling Work It the worst new show of the season, there’s no reason to expect that Work It’s numbers won’t drop even quicker.
It’s often difficult to predict a show’s fate after just one airing but Work It looks likely to be cancelled already. Cougar Town fans are no doubt overjoyed and happily await for the network to announce the early return of Courteney Cox and company.
What do you think? Did you tune in to Work It? Was it worth your time? Will you come back next week?
Image courtesy ABC.