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Zero Hour vs Shark Tank Rerun Ratings

Zero Hour ratingsLast night, ABC aired a rerun of Shark Tank in place of cancelled Zero Hour. So, how did that work out for the network?

Per the fast affiliate ratings, it wasn’t a bad move — at least ratings-wise. Shark Tank attracted a 1.2 rating in the 18-49 demographic with 4.4 million total viewers. Compared to last week’s episode of Zero Hour, the network was up by 20% in the desirable demo.

They were down in total viewership by 13% but these days, that’s not the most important ratings number for network advertising.

Another Shark Tank rerun is scheduled for next Thursday night?

What do you think? Was replacing Zero Hour a good financial decision? Should ABC be looking at more than just the short-term bottom line? Are you reluctant to try one of their new shows?

 

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{ 20 comments… read them below or add one }

judy March 20, 2013 at 12:33 am

My husband, some other family, friends, and I took a chance on ABC despite its politics. Now that they cancelled Zero Hour, which was an interesting and exciting show, we may never be back.

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Fred March 19, 2013 at 8:05 am

Anyone remember a show called M*A*S*H that was almost cancelled after one season due to poor ratings? I know I am comparing apples to oranges here but it was the first example that came to mind. If viewership was so low on Thursday nights why not try a different time slot? I guess reality TV shows have truly ruined network TV once and for all……

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barb March 17, 2013 at 3:08 pm

ABC did not give Zero Hour a chance. If anyone remembers the show from the 80’s, St. Elsewhere, it got bad ratings in the beginning. However, NBC hung in there with it and it became popular. To replace Zero Hour with a show that shows people jumping off a diving board does insult our intelligence, that obviously ABC thinks we no longer have.

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