NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 24 – 30, 2012
FOX PROPELLED TO PREMIERE WEEK WIN AMONG ADULTS 18-34 AND TEENS BY TUESDAY NIGHT COMEDY BLOCK AND SUNDAY ANIMATED LINE-UP COMBINED WITH “THE X FACTOR,” “BONES,” AND “GLEE”
Last week, the premiere of FOX’s Tuesday comedy block and the return of the Sunday Animation line-up combined with THE X FACTOR, BONES and GLEE to lead the network to a premiere week win among Adults 18-34 and Teens. For the week, FOX ranked No. 2 among Adults 18-49.
FOX had the following shows in the Top 20 programs of the week:
· 4 of the Top 20 programs among Adults 18-49: SIMPSONS (No. 9), THE X FACTOR-WED (No. 13 tie), FAMILY GUY (No. 16) and THE X FACTOR-THU (No. 17 tie).
· 9 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 3 tie), SIMPSONS (No. 3 tie), NEW GIRL SP-9/25 8PM (No. 10 tie), NEW GIRL (No. 12 tie), THE X FACTOR-WED (No. 12 tie), AMERICAN DAD (No. 14), BOB’S BURGERS (No. 15), THE X FACTOR-THU (No. 16 tie) and MINDY PROJECT (No. 18 tie).
· 9 of the Top 20 programs among Teens: FAMILY GUY (No. 2), SIMPSONS (No. 4), THE X FACTOR-THU (No. 5 tie), AMERICAN DAD (No. 9 tie), THE X FACTOR-WED (No. 11), BOB’S BURGERS (No. 12 tie), GLEE (No. 12 tie), NEW GIRL (No. 15 tie) and NEW GIRL SP-9/25 8PM (No. 19 tie).
Nightly and Program Highlights
MONDAY
8:00-9:00 BONES: (Adults 18-49: 2.3/6, 7.6 Mil Total Viewers)
9:00-10:00 THE MOB DOCTOR: (Adults 18-49: 1.3/3, 3.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 5.7 Mil Total Viewers)
FOX ranked No. 4 on Monday night among Adults 18-49 and Adults 18-34.
Week two of BONES posted a 2.3/6, even with the previous week’s premiere in both Adults 18-49 (9/17/12, 2.3/7) and up +5% among Adults 18-34 (2.0/6 vs. 1.9/6).
At 9p the second episode of THE MOB DOCTOR did a 1.3/3 in Adults 18-49.
TUESDAY
8:00-8:31 NEW GIRL (S): (A18 49: 2.8/9, 5.4 Mil Total Viewers)
8:31-9:00 BEN AND KATE (P): (A18 49: 2.1/6, 4.2 Mil Total Viewers)
9:00-9:30 NEW GIRL (P): (A18 49: 2.8/8, 5.2 Mil Total Viewers)
9:30-10:00 THE MINDY PROJECT (P): (A18 49: 2.4/6, 4.7 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.5/7, 4.9 Mil Total Viewers)
On Tuesday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34. FOX outperformed the No. 2 network for the night (NBC) in Adults 18-34 by +27% (2.8 vs. 2.2).
FOX aired four of the top five programs of the night in Women 18-34. NEW GIRL at 8p was the second highest-rated program of the night in Adults 18-34 (behind NBC’s The Voice.)
With its first episode this season, a special telecast of NEW GIRL at 8p posted a 2.8/9 in Adults 18-49 and retained 100% of NEW GIRL’s finale rating last spring in Adults 18-49 (2.8 on 5/8/12, 9p). NEW GIRL at 8p was the highest rated program of the night in Men 18-34 and won the 8p half hour in Adults 18-34.
At 8:30p the debut of BEN AND KATE posted a 2.1/6 among Adults 18-49. BEN AND KATE produced a very strong 3.0 rating in the core demo of Women 18-34.
A second original episode of NEW GIRL at 9p posted a 2.8/8, retaining 100% of its finale last spring in Adults 18-49 (2.8 on 5/8/12). NEW GIRL at 9p tied as the second highest-rated program of the night in Teens and won the 9p half hour in Adults 18-34 and Teens.
The series debut of THE MINDY PROJECT at 9:30p delivered a 2.4/6 in Adults 18-49. THE MINDY PROJECT was up vs. Raising Hope’s 9:30p season average last year by +4% in Adults 18-49 (2.4 vs. 2.3) and +17% in Adults 18-34 (2.7 vs. 2.3).
THE MINDY PROJECT retained 86% of its NEW GIRL lead-in among Adults 18-49, higher than last year’s season premiere of Raising Hope out of NEW GIRL in the 9:30p half hour (65%).
In head to head competition in the 9:30p half hour, THE MINDY PROJECT outperformed NBC’s The New Normal by +20% in Adults 18-49 (2.4 vs. 2.0) and +80% in Adults 18-34 (2.7 vs. 1.5). THE MINDY PROJECT won the 9:30p half hour in Adults 18-34.
WEDNESDAY
8:00-10:00 THE X FACTOR: (A18 49: 3.4/10, 9.6 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Teens. In fact, FOX outperformed the No. 2 networks of the night by +17% in Adults 18-49 (3.4 vs. 2.9 for ABC and CBS) and +41% in Adults 18-34 (3.1 vs. 2.2 for ABC).
Facing the most amount of original competition so far this season, THE X FACTOR posted 3.4/10 among Adults 18-49 and was up +1% from the previous week in Total Viewers (9.6 Mil. vs. 9.5 Mil.).
THE X FACTOR was the second highest-rated program of the night in Adults 18-49, Adults 18-34 and Teens.
THE X FACTOR showed substantial growth in its last half hour vs. its first: +24% in Adults 18-49 (3.6 vs. 2.9) and +23% in Total Viewers (10.2 vs. 8.3 Mil.)
THURSDAY
8:00-9:00 THE X FACTOR: (Adults 18-49: 3.2/10, 9.4 Mil Total Viewers)
9:00-10:00 GLEE: (Adults 18-49: 2.4/7, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.8/8, 7.6 Mil Total Viewers)
On Thursday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens.
THE X FACTOR posted a 3.2/10 among Adults 18-49. In the face of premiere competition this week THE X FACTOR showed solid retention from the previous week in Adults 18-49 (94%, Wed/Thu).
THE X FACTOR was up from Wednesday’s telecast by +13% in Teens (2.7/11 vs. 2.4/9) and was the highest rated program of the night in Teens.
THE X FACTOR showed substantial growth in its last half hour vs. its first: +21% in Adults 18-49 (3.5 vs. 2.9) and +19% in Total Viewers (10.2 vs. 8.6 Mil.)
Airing against the season premiere of Grey’s Anatomy (complete with plane-crash-cliffhanger resolution), GLEE did a 2.4/7 among Adults 18-49. GLEE ranked No. 2 in its hour in Adults 18-34 and won the hour in Teens.
FRIDAY
8:00-9:00 THE X FACTOR (RS): (Adults 18-49: 1.2/4, 3.4 Mil Total Viewers)
9:00-10:00 FRINGE (P): (Adults 18-49: 1.1/4, 3.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/4, 3.2 Mil Total Viewers)
FOX won the night in Adults 18-34 and Teens (tie) and ranked No. 4 in Adults 18-49.
At 8p an encore of THE X FACTOR posted a 1.2/4 in Adults 18-49.
The season premiere of FRINGE at 9p posted a 1.1/4 among Adults 18-49, up +10% from last season’s finale (5/11/12, 1.0/3).
SATURDAY
7:51-11:33 FOX COLLEGE FOOTBALL: (Adults 18-49: 1.2/4, 3.8 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 1.1/4, 3.7 Mil Total Viewers)
On Saturday, FOX ranked No. 2 among Adults 18-49 and No. 1 among Adults 18-34 (tie) with FOX COLLEGE FOOTBALL.
SUNDAY
7:00-7:56 NFL OVERRUN: (A18 49: 10.3/31, 27.5 Mil Total Viewers)
7:56-8:00 THE OT: (A18 49: 5.9/17, 14.8 Mil Total Viewers)
8:00-8:30 THE SIMPSONS (P): (A18 49: 3.8/10, 8.1 Mil Total Viewers)
8:30-9:00 BOB’S BURGERS (P): (A18 49: 2.6/6, 5.5 Mil Total Viewers)
9:00-9:30 FAMILY GUY (P): (A18 49: 3.3/8, 6.5 Mil Total Viewers)
9:30-10:00 AMERICAN DAD (P): (A18 49: 2.5/6, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 5.1/13, 12.4 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49, Total Viewers and Adults 18-34 and won the night in Teens.
At 8p the premiere of THE SIMPSONS did 3.8/10 in Adults 18-49, up +31% from last season’s average (vs. 2.9). THE SIMPSONS was the second highest-rated entertainment program of the night in Adults 18-49 (just one-tenth behind Once Upon A Time) and tied with FAMILY GUY as the highest-rated entertainment program in Adults 18-34.
Following at 8:30p the season premiere of BOB’S BURGERS posted a 2.6/6, up +37% from last year’s March debut (3/11/12) and its season average (both 1.9).
At 9p the season premiere of FAMILY GUY did a 3.3/8 among Adults 18-49, up +10% from its season average (vs. 3.0). FAMILY GUY tied THE SIMPSONS as the highest-rated entertainment program of the night in Adults 18-34.
The AMERICAN DAD season premiere at 9:30p did a 2.5/6, showing an advantage of +9% over its season average last year (vs. 2.3).
SEPTEMBER 24 – 30, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.6/8 FOX 2.5/9 FOX 6.9
ABC 2.2/6 ABC 1.7/6 ABC 8.3
CBS 2.4/7 CBS 1.4/5 CBS 10.7
NBC 2.9/8 NBC 2.4/8 NBC 8.2About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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