The show started this season with a 0.7 rating in the 18-49 demographic with 1.37 million total viewers. Year-to-year, Gossip Girl was down by 30% in the demo and 26% in viewership. The ratings have fallen as low as a 0.5 rating this season and have dropped to fewer than a million viewers. Aside from Friday night’s Nikita, it’s the lowest-rated scripted series on the network.
The producers say that they’ve been assured however that they won’t be cancelled this season and, as a result, didn’t wrap up the series in May 14th finale. Co-creator and executive producer Stephanie Savage told The Hollywood Reporter, “We have no plans to wrap things up this season. The actors’ contracts expire at the end of next season, so that feels like probably an organic ending point.”
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Peter Roth, Warner Bros. TV President, added, “I certainly hope we get at least one more season. We’re contracted for another one. The show has had an extraordinary impact on all of us, and I’d be thrilled to be able to appropriately say farewell after six remarkable seasons.”
With The CW deriving a portion of its income from deals with Hulu and Netflix (in addition to traditional advertising) it would seem to make sense to keep the show going for a sixth season. However, that will come at a cost to CW viewers.
The CW has just 10 hours of primetime to program each week. If they hold onto Gossip Girl, that means a more-popular series will get the ax instead. Since fewer people than ever seem to care what happens to Serena, Blair, and their friends, would you rather see Gossip Girl cancelled to save another show?
What do you think? Is it time for Gossip Girl to be cancelled? If not, which shows would you cancel instead?
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