Hellcats revolves around Marti Perkins (Aly Michalka), a pre-law student who must join her university’s cheerleading team to win a scholarship to stay in school. The show also features Ashley Tisdale, Gail O’Grady, Heather Hemmens, Matt Barr, Robbie Jones, and Sharon Leal.
Last night, the Hellcats debut attracted a 1.3 rating in the 18-49 demographic and 2.99 million viewers, putting the program in a distant fifth place in both categories (per the overnights). That would be a terrible performance by any other network’s standards but is good for The CW’s.
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In the network’s coveted female 18-34 demo, Hellcats was in third place with a 2.0 rating. Also, viewership grew as the hour progressed so it would seem viewers stuck with it and most will return for more next week.
On the downside, Hellcats’ ratings really should have been better since it premiered opposite reality programming and repeats on the other networks. The series can’t afford to lose many viewers in the next couple weeks to be safe from cancellation.
Unfortunately, once the other networks start rolling out their new programming — particularly shows like Hell’s Kitchen and Modern Family — Hellcats’ viewership is likely to take a beating.
In short, the premiere could have been better and it could have been worse. We’ll have to wait and see how well it holds up in the coming weeks.
But, what do you think? Is Hellcats worth watching? Will you keep tuning in when the other networks have new shows?
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